Electric mobility? From field choice to mature technology
Report by YouGov for Repower: 'Fewer than 1 in 5 Italians own an electrified vehicle, but 1 in 2 consider buying one'
Italia is nailed to a percentage of registered electric cars equal to 6.2 per cent of the total against a European average of 17.4 per cent, but the market for full electric cars is expected to grow by 46 per cent by 2025. A figure that, according to the report compiled by YouGov for Repower, depends on government incentives and a more extensive network of recharging points (+16% compared to 2024). The context is that of a slowing overall market, down by 2% last year, in which, the report points out, "less than 1 in 5 Italians owns an electrified vehicle, but 1 in 2 is considering buying one".
Hybrid cars remain the first option on the Italian market with a 44.4% share in 2025 against a growing network of charging infrastructure in Italia, with 70,272 public charging points. The ratio between the number of circulating electric vehicles and public charging points is 17 to one, slightly higher than the European average of 14 to one (MOTUS-E data). In the context of electric mobility, then, is the figure for the e-bike market, whose sales in Italia have increased by 40 per cent compared to the pre-pandemic period.
In the White Paper on sustainable mobility proposed by Repower, now in its 10th edition, the main attitudes of Italian consumers emerge, with one in four having tried an electric car (26%) while the full hybrid is the most indicated solution when considering the purchase of a new car (27%). The main barriers to the purchase of electric cars are high cost (62%) followed by long charging times (50%), poor availability of charging stations (47%), unsuitability for long journeys (45%) and limited autonomy (44%).
"In 2025 the market for electric cars will grow again," says Fabio Bocchiola, CEO of Repower Italia in the introduction to the White Paper, "supported by incentive policies and an increasingly widespread recharging network. It is an encouraging scenario, which paints a picture of a technology that is gradually emerging from a pioneering phase and entering a season of maturity. This is why we decided to dedicate the topic of the White Paper to this change of approach, which leads us into a 'post-ideological' era in which electrics represent a solution that should not be chosen just because of a question of values or responsibility, but because it makes sense as a mature technology'.
The market
In 2025, the share of registered full electrics was 6.2 per cent, a recovery of two percentage points compared to 4.2 per cent in 2024 and 2023. In absolute terms, 94 thousand Bev cars were registered, up 46.1% from 64 thousand in 2024. Hybrid cars are the Italians' favourites, with a 44.4% share in 2025, within which 13% is represented by full hybrids (FHEVs) and 31.4% by mild hybrids (MHEVs). In 2024 they were at 40.2%.


