Ethical jewellery

Emeralds, rubies and sapphires have a problem: transparency

The denunciation in a report: despite the industry's growing demand for more and more, information on the provenance of gems is still too scarce and vague. Blockchain technology can be a solution to protect brands and consumers

by Chiara Beghelli

3' min read

3' min read

Just as on safari people hunt (increasingly photographic, fortunately) for the big five, in mining people look for the big three: animals on the one hand, gems on the other, united by being preciously rare. Demand for the three most desirable stones - rubies, emeralds and blue sapphires - is steadily increasing, especially after Covid: according to a recent report by The Business Research Company, global gemstone sales will grow at an average annual rate of 6.3% by 2029, rising to $42.7 billion in turnover from an estimated $33.4 billion by 2025.

The intensity of this hunt is also confirmed by the buying trends at auctions: last December, in New York, Sotheby's fetched a ring with a rare Burma ruby for $5.5 million, i.e. more than double the highest estimate. On 27 May in Hong Kong, Christie's will be hammering two fabulous rings: one with the blue sapphire 'Regent Kashmir', which is estimated to fetch up to $12 million, the other with the exceptional 'Royal Ruby' which is expected to fetch up to $10 million. These figures too will be exceeded very easily, thanks to their unusual carat, quality and provenance.

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L’anello con il “Regal Ruby” che sarà battuto da Christie’s a Hong Kong il 27 maggio

However, while for gold and the diamonds the industry has shaped protocols and certifications that support the ethicality of the supply chain, e.g. with Fairmined and the Kimberley Process, this road to transparency for the big three coloured gems still seems to be weakly traced. This is supported by another report, "Understanding the global supply of emerald, ruby and sapphire", published last February by Gemfields, one of the largest gem mining companies on the planet, and carried out by GeoGems, a respected industry consultancy, which interviewed over 100 companies and experts.

Together with competitor Fura Gems, established in 2017 and based in Dubai, Gemfields (founded in 2007 and based in London) is the only company in the industry to have adopted a traceability system for gems extracted from its mines in Africa and South America, based on blockchain technology developed in 2019 by Gübelin, which testifies to the ethicality of each of its processing and marketing stages. An important choice in an industry characterised, as the report shows, by a dramatic lack of information on the quantity, quality and movement of gems around the world to be cut, polished and marketed. Several factors define this situation: among the most relevant, it says, is the fact that such data could affect the perception of the rarity of the gems themselves, or that they could attract geopolitical aims.

This is what happened, for example, in Mozambique, which, with the discovery of the first ruby deposits in the late 1990s, and the sanctions imposed shortly afterwards on the military government of Myanmar, which was among the first exporters, became the world's leading producer: in the Montepuez area, both Gemfields and Fura Gems own mines that periodically have to stop production due to the unrest following attacks by the gampeiros, organisations of illegal miners.

In Madagascar, home to all the big three, tens of thousands of people have been moving from one part of the island to another for over a century to work in the mines, devastating the natural heritage and generating situations of extreme social precariousness: in 1996, for example, the discovery of a large deposit of sapphires in the area of the village of Ambondromifehy led to a doubling of the population in just two years. Even for the most beautiful emeralds on the planet, those of the Colombian mines, despite the presence of knowledgeable companies such as Fura Gems, which holds 70% of those in Coscuez, 60% of extractions are still managed by artisans and therefore impossible to trace.

Una delle scuola aperte nella zona mineraria di Montepuez, in Mozambico

It is clear that this smoky framework does not help the big jewellery brands in their pursuit of genuine sustainability, especially demonstrable to consumers who are increasingly attentive to the ethicality of products. In 2015, an initial attempt at self-regulation was made with the Coloured Gemstones Working Group, whose members include Lvmh, Kering and Richemont (i.e. the world's largest luxury groups), Chopard and Tiffany & Co. among others, as well as Gemfields, which from 2021 will have a platform for information and comparison. However, in the gemstone industry there is still no certification, no obligation that does not come from the individual choices of brands and individuals. But this is no longer enough for the planet and the people.

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