Energy flexibility: greater control over consumption, more opportunities to save

From running the washing machine to charging your electric car, certain energy-consuming activities can be timed to take place at the most favourable times of day. This is the principle of energy flexibility: a simple way to manage energy more effectively, save money and help maintain the balance of the electricity grid.

For more efficient energy management, as well as reducing consumption, it is also worth paying attention to when certain appliances are used. Programming the washing machine, running the dishwasher at specific times or choosing when to charge your electric car can make all the difference.

Being flexible means one simple thing: whenever possible, shifting some energy use to the most favourable times of the day. With practical solutions, monitoring tools and dedicated initiatives, Enel helps its customers do this more easily and enjoy savings on their bills.

Savings start with our habits

Every day we use electricity to cook, heat our homes, wash clothes or charge electronic devices, but not all hours are the same. Throughout the day, in fact, energy demand changes constantly, as does the amount available.

Energy flexibility involves shifting some consumption to times when demand is lower.

An example? Running the washing machine in the middle of the day rather than in the evening, when many households are using their appliances at the same time. This choice, through dedicated offers and initiatives, can result in financial benefits.

Spreading consumption more evenly throughout the day doesn’t just help households. It also helps the electricity grid to reduce peaks in demand, and maintain a balance between generation and consumption.

Changing timings, not habits

Adopting more flexible habits does not necessarily require new appliances or alterations to the domestic electrical system. You can start with the appliances you already have at home, especially those that allow you to programme when they switch on.

Washing machines, dishwashers and air conditioning units can be used at different times. Even charging an electric car can be planned by choosing the most favourable time slots. Those with a home battery have further options for better organising the available energy.

The first step is to understand your own habits: work out how much energy different appliances use, identify those that consume the most, and decide which activities can be rescheduled without disrupting your family routine.

It’s not about sacrificing comfort, but about organising certain energy uses more effectively and using energy at the most suitable times.

From habits to benefits: Enel’s solutions

To help you make the most of the opportunities offered by energy flexibility, Enel offers three initiatives that allow you to save money, gain a better understanding of your consumption and have more control over the electricity you use every day.

With Enel Happy Hours(*), an initiative of the ENELtiPREMIA loyalty programme, you can take part in missions that encourage you to use your household appliances at specific times of day, provided you meet the eligibility criteria. By achieving the mission’s target, you’ll receive the reward specified in the mission itself. Each mission clearly states:

• how much energy to use (e.g. 1 kWh)

• when to use more or less energy

• the reward you can receive on your bill (e.g. 2 kWh)

How do you activate Happy Hours?

1. Become an Enel customer with an active electricity supply

2. Sign up to the ENELtiPREMIA loyalty programme

3. Join the Happy Hours initiative

Get involved in the missions and start enjoying the benefits on your electricity bill

With the free Enel Casa (**), developed in collaboration with Samsung and reserved for Enel Luce customers who purchase a Samsung washing machine, tumble dryer, fridge or air conditioner, you can receive a package of kWh linked to the appliance at a 0 € electricity rate for over a year.

How do you activate Enel Casa?

It’s simple – just a few steps:

1. Sign up for an electricity tariff and purchase one or more Samsung products.

2. Register your appliance on the Samsung SmartThings app

3. Link your Enel Energia account to the SmartThings app and follow the instructions directly within the app

Save money and start enjoying the benefits on your bill. Find out more here: https://www.enel.it/it-it/flessibilita-energetica.


To find out more, visit enel.it where you’ll find the new section dedicated to energy flexibility, with information on how it works, the solutions available and answers to frequently asked questions.

Because even a simple action, such as choosing when to switch on an appliance, can help make your home more energy-efficient and the electricity system more sustainable.

Legal notices

(*) Enel Happy Hours: New notice

Enel Energia’s Happy Hours initiative, valid until 31 December 2026, for domestic customers with an active electricity supply and a 2G meter, who are registered with ENELtiPREMIA (excluding gradual protection schemes, ‘placet’ or other offers as per the terms and conditions) and who have accepted the terms and conditions of the initiative. The consumption hours to be shifted will be communicated by Enel on a case-by-case basis via ‘missions’. If you complete the ‘missions’, the cost per kWh of the electricity you have shifted will be waived. Information on how to take part and how the benefit is applied to your bill is available at enel.it

(**) Enel Casa: Enel Energia’s “Enel Casa” service: 100% discount on the electricity price, limited to the kWh package provided by the Enel Casa service for the Samsung household appliance purchased via the Enel network, for a maximum of two product categories. The discount is applied to the electricity bills associated with the POD specified by the customer when signing up for the service. The discount is applied to the bill if the purchased product is connected to the internet and installed at the POD address specified when signing up for the service.

The following offers are excluded: Tutele Graduali or PLACET, Solare Virtuale, Ore Free and Enel Drive Fix Luce, Energia Pura Special, Enel Seconda Casa Luce, Enel Community Edition, Enel Top Partner Luce and Per Noi Fix Luce. Full terms and conditions, restrictions and details on how the discount is applied can be found at enel.it. *The conversion of hours/years and kWh is based on data provided by Samsung as shown on each product’s energy label. For further details on the criteria used, visit enel.it.