Engel & Völkers, 100 million turnover and 150 shops by 2030

In Milan, high-end properties - and the consequently rising prices per square metre - are on the rise and Engel & Völkers therefore decides to break out of the historical circle of 'Milano centro' with its first directly managed point of sale, ready by the end of 2026, located on the avenues of the outer ring road.

According to theMarket Report 2026 by Engel & Völkers, in Milan the prevalence of transactions is concentrated in the prestige segment, with values of between 9 thousand and 15 thousand euro per square metre, while the luxury segment has reached top prices of up to 27 thousand euro per square metre. Fast sales times, an international demand representing 12% of the clientele and the growing dynamism of semi-central areas are therefore driving the expansion of the model, which has always been based on direct shops and franchising.

"Italia," explained Muhannad Al Salhi, CEO of Engel & Völkers for our country, "is growing, evolving and investing. In Italia, in 2025, we have reached 100 million in turnover and we represent, after the German area and the Spain-Portugal tandem, the third country in importance among the 36 of the only real estate group with global reach. In particular, Milan today is not only a strategic market. It is a brand. It is an international crossroads of fashion, design, culture, innovation and events, where real estate increasingly dialogues with lifestyle and new aspirations of contemporary living. Presiding over this territory is essential".

"Milan today is one of the most dynamic and international urban platforms in Europe, capable of attracting capital, talent, entrepreneurship and an increasingly sophisticated clientele. It is in this scenario that we want to further increase our presence here, also through the integration of the direct business model. In Italia, the Group sells an average of 9 houses a day and continues to structure itself in a capillary manner throughout the territory, increasing from 107 shops in 2023 to 123 in 2025, in addition to the future openings in Rome, Florence and Milan Metropolitan. We expect to reach 150 by 2030. With 3D viewers and multimedia experiences, the US customer can 'visit' a house in Milan. About 35% of our customers in Italia are foreigners. Of these, 80 per cent Europeans and about 18 per cent Americans. In the North they buy, in more than half of the cases, their first home (or replace it), in the Centre they divide their time between first and second home, while in the South they focus mainly on investment'.