Enterprise Film Award, third edition kicks off: enhancing companies through audiovisual productions

This was followed by A coffee with..., a dynamic discussion animated by Lidia Cudemo and Oscar Ricci, President of the Rome Unindustria Small Industry Area, and dedicated to young entrepreneurs, start-ups, partner companies and professionals to share experiences and opportunities, to get to know and be known, with the aim of growing together and fostering new ideas and collaborations. At the same time, Seminare il futuro also took place, a moment dedicated to orientation and training, organised by the Fondazione ITS Meccatronico del Lazio Academy, one of the Premio Film Impresa's institutional partners.

Another highlight was the space Empowerment in female entrepreneurship, attended by Lidia Cudemo; Francesca Mariotti, member of the Almaviva board of directors; Valentina Picca Bianchi, president of the Impresa Donna committee; Virginia Gullotta, CEO & Co and Founder The Zest; and Ottavia Semerari, founder and administrator of the social enterprise Variabile K, which has benefited from incentives managed by Invitalia. A meeting that focused on the theme of female entrepreneurship through the telling of success stories and strategies that ensure greater inclusion in the world of work, emphasising its function as an engine for the enhancement and development of communities and territories.

"Artificial intelligence can personalise the viewing experience, but the heart of the stories remains human. Algorithms can help, but not replace creativity. The real risk is not Artificial Intelligence, which can instead increase productivity, reduce repetitive work and enhance human ingenuity. The real risk is the lack of courage to propose new, authentic content, far from the usual sequels,' said Unindustria President Giuseppe Biazzo during the meeting Future, Innovation and AI, the opening event of the third edition of the Enterprise Film Award.

A press conference was then held in the afternoon, attended by the president of Premio Film Impresa Giampaolo Letta and artistic director Mario Sesti, in a discussion involving actor and director Luca Zingaretti, Indigo Film co-founder Francesca Cima and ANCE president Federica Brancaccio. Some details of Noi che veniamo da lontano, the short film directed by and starring Luca Zingaretti himself and produced by Indigo Film for Fondamentale - la Filiera delle Costruzioni, were previewed during the meeting. The film was then presented to the public at a later date, underlining how Premio Film Impresa strongly wished to enhance a project that tells and valorises the many souls, professionalism and skills of the construction sector, with the intention of capturing the interest not only of insiders but also of a wider audience and in particular of the new generations.

"The opening of this third edition, with communication operators, representatives of important companies, and film producers, confirms that Premio Film Impresa has become a not-to-be-missed appointment on the agenda of entrepreneurship and audiovisuals," said Artistic Director Mario Sesti. Immediately after the press conference, the Future, Innovation and AI event was held, which officially opened the third edition of the Premio Film Impresa. The meeting, introduced by Giampaolo Letta and Mario Sesti, was also attended by Unindustria president Giuseppe Biazzo and ANICA president Alessandro Usai..

This was followed by a panel moderated by Alvaro Moretti, deputy editor of Il Messaggero, and which saw the participation of Michele Svidercoschi, director of Communications, Marketing and Institutional Relations of the Almaviva Group; Alvise Zanardi, general manager of Il Messaggero; Lavinia Bellioni, head of Institutional Territorial Affairs at Edison; Luigi Gallo, Head of Incentives and Innovation at Invitalia ("Invitalia has always supported the birth and growth of enterprises, with particular attention to young people and women," he said); Francesco Egini, Head of External Relations and Associative Relations Umana; Roberto Fiorini, Regional Manager Central Italy UniCredit. - said Luigi Gallo, Head of Incentives and Innovation at Invitalia.

After the afternoon's previews, space was then given to the special screening of the short film We Who Came from Far Away, which opened the doors to a conversation on the relationship between audiovisuals and enterprise, moderated by Giampaolo Letta and Mario Sesti, and which again involved Federica Brancaccio, Francesca Cima and Luca Zingaretti, to whom the Special Film Impresa Award was presented.

The programme continued with the talk Comunicare l'impresa. L'impresa di comunicare, during which Mario Sesti dialogued with Lorenza Lei, Head of Cinema and Audiovisual of the Lazio Region, and Andrea Minuz, essayist and professor at La Sapienza University of Rome - lecturer in History of Cinema and Theory and Analysis of the Screenplay, who also introduced the masterclass and presented the four unpublished screenplays.

At the end of the day, the audience was treated to the screening of two unreleased films: Visione by Giulio Donato, produced by Jumping Flea for NETGROUP, which was followed by speeches by Giuseppe Mocerino and Salvatore Gesuele, respectively president and CEO of Netgroup, and those of director Giulio Donato and producer Alessandro Lazzi in video link-up; and Tutto quello che avreste sapere su un palloncino, che non avete mai dared scoppiare (Everything you wanted to know about a balloon that you never dared burst) by Nicolò Donnantuoni, produced by Susy Film for Gemar, with final speeches by Genesio Rocca, president of Gemar Srl, director Nicolò Donnantuoni and producer Romano Pigliacelli.

The third edition has obtained the patronage of Roma Capitale, Rai Teche, Archivio Nazionale Cinema d'Impresa CSC and the collaboration of Confindustria, Regione Lazio, Invitalia, ANICA, UNA, Fondazione Cinema per Roma. Premio Film Impresa is flanked, among others, by partners Almaviva, Edison Next, Umana, UniCredit. Technical sponsors are Spencer & Lewis, D-Hub Studios, Ega, Tecnoconference Europe. Media partners are Il Messaggero, Prima Comunicazione and Adnkronos.

Tomorrow, in addition to other in-depth talks, the screenings of competing works will also begin, which this year again fall into the following categories: Narrative Area by UniCredit; Documentary Area by Umana; Area II&S: Innovation, Image & Sound by Almaviva. Here the complete programme. On the same site, it is also possible to follow the live streaming of all scheduled events, consult the complete list of films in the selection, and make reservations for the events of 10 and 11 April.