Entertainment,record industry in Veneto: 250,000 events per year
From concerts to international trade fairs, via sports, festivals and amusement parks: 2,758 companies are at work for fittings alone
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Key points
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According to Siae data, Veneto hosted over 249,000 events in 2024, involving 25.7 million spectators for a total expenditure of over 420 million euros. From sold-out concerts to international fairs, passing through sports, festivals and amusement parks, the region confirms itself as a national hub of the events economy, growing, compared to 2023, on all fronts: shows (+2.8%), visitors (+3.5%) and expenditure (+0.8%). July and August are the busiest months, with shows accounting for a total of 23% of the annual offer. A sector that feeds an entire supply chain.
Events
.According to the data, 5,884 venues in Veneto were involved: 1,380 for concerts, 1,453 for dances, 697 hosted sports events, 127 exhibitions, 57 fairs and 26 amusement parks and travelling attractions. Among the trends highlighted by the report at a national level, amusement parks and travelling attractions in particular showed significant growth between 2023 and 2024, respectively +37.8% and +14.7%, while for trade fairs growth at a national level was 10.9%.
In 2024 the region recorded the highest average attendance per show in Italy: 1,587 participants per event. On the amusement park front, Veneto is the national leader: with 4.8 million admissions, equal to 23% of the Italian total, it is the region with the highest number of visitors to theme parks, spending over 107 million. They are followed at a distance by pop, rock and light music concerts, which collect 60 million euro from 1.68 million people. Even for travelling attractions, the supremacy is clear: 27% of the national share. The trade fair sector, another mainstay of the events sector, sees Veneto in third place in Italy for the number of visitors, with 1.1 million in 2024.
The enterprises
.This ecosystem of events generates direct and indirect economic value for the area by involving hundreds of craft businesses that provide essential services.
There are 2,758 companies involved in staging (including the entire chain of stage assembly and disassembly, event organisation and location) in Veneto, the entertainment sector (photo, lighting, audio and video) has 1,048 registered companies. In the catering sector, including take-away and catering, there are at least 2,550 artisan companies involved, passenger transport includes an army of 2,053 artisan entrepreneurs, and finally beauty, where there are 11,408 activities in Veneto between hairdressers and make-up artists.
