ERP: a breakthrough in integration – the Odoo case study
More and more companies in Italia, as well as across Europe, are implementing technological solutions within their processes. In 2025, the digital market in Italia totalled over 84 billion euros, representing growth of +3.4 per cent compared with 2024, as reported by Anitec-Assinform. Furthermore, forecasts suggest a steady and positive trend for the coming years as well (+3.6 per cent in 2026, +3.7 per cent in 2027, reaching nearly 98 billion in 2029). In this context, the real differentiating factor lies in the model of technology adoption.
Indeed, although the market offers numerous tools and solutions, if they are not properly integrated into workflows, there is a risk of harming the business, leading to fragmentation, communication inefficiencies, errors and consequent losses. One solution to these issues within Italian companies is Odoo, a software house offering an all-in-one platform designed to integrate various business processes into a single system and facilitate the management and sharing of information.
Technology and SMEs: bridging the gap in the Italian market
The digital landscape in Italia is still characterised by significant disparities. Whilst, on the one hand, an increasing number of companies are adopting technological tools, on the other, the level of digitalisation and the way in which these technologies are integrated into business processes vary significantly. In particular, by 2025, the adoption rate of technological tools in micro-enterprises (10–49 employees) stands at 46 per cent, whilst that in small enterprises (50–99 employees) reaches 70 per cent. Finally, the adoption rate in medium-sized enterprises (100–249 employees) stands at 75.7 per cent, whilst that of large companies (over 250 employees) is 86 per cent. The adoption gap between small and large companies is evident. Further supporting this divide, Anitec-Assinform also reports that small SMEs are growing more slowly (+3.2 per cent) compared to large enterprises (+4.8 per cent). Furthermore, the latter account for 63 per cent of total digital spending in the business sector. To support the digital transformation of Italy’s SME sector, Odoo offers a ERP system capable of supporting the development and growth of businesses.
All-in-one architecture: integration according to Odoo
“These days, digitising a business isn’t simply about adding new tools, but about understanding how to make them work together. Having different software can create more complexity than it solves. With an all-in-one approach, information remains connected, processes become more seamless and people can focus on the business, rather than on managing the tools.” For Miriam Bastianello, Managing Director of Odoo Italia, the key words for best understanding the company’s mission – founded in Belgium in 2002 and operating through an Italian subsidiary since 2023 – are precisely ‘integration’, ‘simplicity’ and ‘efficiency’. For Odoo, business management software must be able to manage operational complexity without passing it on to the end user. The secret of Odoo’s Odoo ERP lies in its inherently modular and scalable structure: an ecosystem of interconnected applications (from CRM to invoicing, from stock management to human resources) that draw on a single, centralised database. This means the company doesn’t have to undergo a complete overhaul straight away, but can activate only the ‘building blocks’ it needs today and then integrate new ones as the business grows. Furthermore, unlike many traditional software solutions, integrating Odoo into business workflows requires significantly shorter implementation times. And this is precisely how the tech company’s ERP works: a comprehensive, intuitive and integrated platform, which is easy to update and designed for businesses of different sectors and sizes.
From the platform to the market: Odoo’s growth in Italia
The strength of Odoo’s vision is directly reflected in its financial results and global expansion trajectory. Worldwide, the Group closed 2025 with a turnover of over 600 million and aims to reach one billion by 2027; it currently employs over 7,000 professionals, has more than 20 offices worldwide and operates in 227 countries. Within this international context, the Italian subsidiary stands out as one of the most dynamic drivers of growth. In July 2026, its performance in the Italian market reached a historic milestone: annual recurring revenue (ARR) exceeded the 10 million euro mark. This result confirms the strength of the business model and reflects the high level of loyalty from companies across the country. This significant market penetration is directly reflected in investment in human resources: to support the growing demand from the Italian manufacturing sector, the local team has doubled its workforce in a year, exceeding 100 employees.
This growth paints a clear picture: simplifying processes is the first step towards scaling up the business.
