Ethos Perfumerie Be You is born 500 million revenue pole and 450 shops

Ethos Profumerie Be You, an independent hub of Italian perfumery, is born from the union of Ethos Profumerie and Unibee.

The new group governance is entrusted to Franco D'Ettorre, president; Mara Zanotto, managing director; Prospero Giuliano Cannella, general manager.

The new reality can count on an aggregate turnover of around EUR 500 million. It will be present in all Italian regions and provinces with more than 450 total beauty shops, representing 25 per cent of the Italian perfumery outlets, and counting around 3,000 employees.

"Ethos Profumerie Be You is not a merger between two realities, but the realisation of a common vision," comments Zanotto, CEO of Ethos Profumerie Be You. "At a time of profound transformation for our sector, we have chosen to lead the change by joining forces to create the largest independent pole of the Italian perfumery, while maintaining our distinctive characteristics of authenticity and uniqueness.

CEO Cannella adds: "We are very satisfied with the path we have taken to give life to a project in which we have believed from day one and which we have built on solid, shared values. With the union of our resources and skills, we are ready to open a new chapter in the history of the Italian independent perfumery, which we are sure will bring great results".