Circular economy

Packaging: EU regulation comes into force – what changes for consumers and businesses

Many provisions of the Ppwr are coming into force: from coffee pods in separate waste collection to the certification of PFAS limits for manufacturers

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

On 12 August, the European Regulation on Packaging and Packaging Waste (PPWR) comes into force: many of its provisions will become applicable, and a common regulatory framework will be introduced for all Member States.

“It is, however, essential to clarify that not all the provisions will come into force at the same time: many requirements relating to reuse, the recycled content and the recyclability of packaging will be phased in over the coming years,” explains Simona Fontana, Director-General of Conai, the national packaging consortium.

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Documentation requirements

“The first operational changes mainly concern documentation requirements. Manufacturers will have to draw up a Declaration of Conformity for packaging placed on the European market, certifying compliance with the requirements already in force, including limits on heavy metals for all packaging, limits on PFASs for packaging intended to come into contact with food and, in the case of reusable packaging, compliance with the design requirements for reuse,” says Fontana.

Coffee pods in the recycling bin

“Another significant change,” he continues, “concerns the very definition of packaging. From 12 August, for example, coffee and tea capsules and pods, as well as certain drink sachets, will be classified as such. This has implications both in terms of extended producer responsibility and in relation to end-of-life management and consumer information on how to dispose of them correctly in separate collection schemes.”

The interpretative challenge

Faced with a new framework that rethinks the approach to packaging waste – considering it across its entire life cycle (rather than just at the end) – and with a greater emphasis on eco-design, the supply chain faces a number of challenges, starting with regulatory ones. ‘For businesses,’ Fontana emphasises, ‘one of the most pressing challenges is one of interpretation. The regulation, in fact, immediately introduces new definitions of economic operators (manufacturer, importer, distributor and supplier) which require companies to carry out a detailed assessment of their role within the supply chain, resulting in various responsibilities, including those relating to information and documentation. In many cases, there is no automatic answer; a case-by-case analysis is required.”

It is precisely because of these more critical issues that Conai – which brings together almost 650,000 companies, including packaging manufacturers and users, within its network – has made on its website support tools and has organised dedicated webinars (the most recent, held on 9 July, attracted nearly 7,580 participants).

For businesses, “the main change will then involve planning investments, rethinking packaging design, preparing technical documentation and organising business processes in line with the new rules and legal obligations that will gradually come into force from 12 August until 2040”, explains the director.

Delegated acts

The scope of the new regulation presents a further challenge: “The regulatory framework is not yet complete. The PPWR, in fact, refers to numerous delegated acts and implementing acts that the European Commission will have to adopt progressively in order to define many of the regulation’s technical and operational aspects,” notes Fontana. “This situation makes planning more complex for businesses, which have to schedule investments and develop new packaging without yet having all the final operational specifications at their disposal,” he adds.

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