Rules

EU: Google hit with a massive fine of 890 million for breaching the Digital Markets Act

The European Commission has fined Google for anti-competitive practices relating to its search engine and app store, giving the company 60 days to comply or face further penalties

Il logo di Google è visibile sulla sede di Google al CES 2024, una fiera annuale dedicata all'elettronica di consumo, tenutasi a Las Vegas, Nevada, Stati Uniti, il 10 gennaio 2024. REUTERS/Steve Marcus/Foto d'archivio REUTERS

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

BRUSSELS – The row between the European Union and the major digital multinationals continues unabated. Following the recent cases involving Temu and Meta, the European Commission announced today, Thursday 23 July, two fines, this time against Google, totalling €890 million. In both cases, the decision concerns breaches of the Digital Markets Act. The Californian company has 60 days to comply with the European regulation. Otherwise, it will be subject to periodic fines.

The two cases under scrutiny

According to the DMA, Google is considered a gatekeeper, that is, a company large enough to have specific responsibilities in ensuring compliance with European regulations. The first of the two cases concerns Google Search. The search engine is accused by the European Commission of promoting its own services more prominently than those of its competitors when displaying internet search results. The fine imposed by Brussels amounts to €460 million.

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The second issue is more complex, and concerns Google Play. The rules of the DMA stipulate that app developers may inform users of the existence of better and cheaper alternatives on the market, including on other websites. Google has failed to comply with this obligation, explains the European Commission in its decision. It should be noted that selling an app via Google Play often involves paying a commission to Google.

In this case, the fine imposed by Brussels amounts to €430 million, although the European Commission has acknowledged that, during its discussions with the US company, the latter proposed improvements and changes to Google Play. ‘The European Commission,’ reads the press release published today, ‘will monitor the implementation of these solutions, which represent substantial progress towards compliance.’

Meta, Commissione Ue accusa Instagram e Facebook di "creare dipendenza"


Google’s response

Google’s president, Kent Walker, made a very harsh comment: ‘The implementation of the DMA continues to harm everyday products. To comply, we are forced to remove real-time search features much loved by Europeans – such as instant prices and direct availability for hotels, flights and restaurants (...) This is not fair competition; it is a deterioration in the product driven by a small group of complainants with vested interests, at the expense of European businesses and consumers.”

Google is defending its actions. Speaking to a group of journalists this week, a company spokesperson explained that it had held around thirty bilateral meetings with the European Commission to resolve the issues that have just been the subject of a decision. The spokesperson also argued that the DMA’s rules would result in revenue losses for companies estimated at €114 billion and that the ban on many features imposed by Brussels would lead to a significant drop in traffic.

This decision is just the latest in a long series

In recent days, the EU Commission had also asked Google to share with its competitors the data collected via its search engine. Previously, it had highlighted the risk of addiction associated with the Facebook and Instagram apps, both owned by Meta. It has also recently fined the Chinese companies Temu and AliExpress for failing to carry out due diligence on the products sold online.

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