EurHop returns to Rome: 88 craft breweries from 9 countries and 800 beers to sample
This year, the International Craft Beer Fair will feature 74 Italian breweries, representing almost every region, alongside 14 foreign producers from Hungary, Bulgaria, Greece, Denmark, Finland, Sweden, Belgium, Germany and England
Eighty-eight breweries from nine foreign countries and from almost all over Italy will gather in Rome from 9 to 11 October for “EurHop – Roma Beer Festival”, the international craft beer fair, which returns for its twelfth edition at the Salone delle Fontane in the EUR district. An event that attracts 20,000 visitors every year.
The selection of breweries
The breweries taking part do not simply sign up; instead, the selection process is meticulously overseen by Manuele Colonna, one of Europe’s leading experts in the sector, who identifies and invites the breweries considered most interesting on the current craft beer scene. It is, therefore, a sort of annual round-up of craft beer, featuring established names, brews that have made their mark in recent months, new names making a name for themselves, and even previews with which brewers give a glimpse of the coming season.
The Geography of Beer
This year there will be 74 Italian breweries, representing almost every region – including Molise – alongside 14 foreign producers from Hungary, Bulgaria, Greece, Denmark, Finland, Sweden, Belgium, Germany and England. This geographical spread also illustrates just how much the European beer landscape has changed: alongside countries with centuries-old brewing traditions, new brewing scenes have emerged, with Italia gradually forging its own identity. No longer merely reinterpretations of models originating elsewhere, but recipes, techniques and productions capable of holding their own against international counterparts.
How the market is changing through 800 beers
EurHop comes at a particular juncture for the craft beer sector: after years of growth and a proliferation of new breweries, the craft beer world is currently undergoing a period of greater consolidation. In the United States, the market that symbolises the craft revolution, craft production in 2025 fell by 4 per cent, whilst new openings dropped from 518 to 300 and the net balance between openings and closures was negative. The Italian craft beer market has also seen a contraction, whilst the sector as a whole has shown greater stability. This signals a shift that appears to have entered a new phase: less of a rush for novelty at any cost and greater focus on quality, brand recognition and the sustainability of businesses. Over the three days in Rome, it will be possible to observe this evolution practically in real time: over 800 beers will be available on rotation, served directly by their producers via around 400 taps.
