Euro 2024, Italy's Amb Elettronic produces the substitution scoreboards

If you are a big football fan and your thoughts, in this start of the summer jam-packed with TV appointments, are turned to Euro 2024, you will know very well how crucial the five substitutions introduced post-Covid have become in match management by the technical commissioners. What you probably don't know, however, is that, up there in Germany, the electronic tables used on the sidelines by the fourth man to indicate who leaves the pitch and who takes over from the bench, but also the number of injury time minutes to be played, are Made in Veneto.

Made in Adria, province of Rovigo, to be precise, where Amb Elettronic is active, a company that for eight years has had an ongoing partnership with Hublot, the prestigious luxury watch brand that since 2014 has been a protagonist in the most important global football competitions, both men's and women's, as official timekeeper. What we see in the German stadiums is the flagship model Delta 2Fb in the shape of Hublot's Big Bang watch, one of the most desired by hand collectors. Amb Elettronic is by no means new to this kind of tilt: its footballing debut dates back to the 1995 European finals, when Capello's AC Milan had to surrender to Litmanen's Ajax in the Champions League, while Scala's Parma got the better of Lippi's Juventus in the tricolour derby of the UEFA Cup. And in the meantime, the electronic scoreboards of what was then a start-up were taking the place of the traditional number cards.

"We are very happy to be able to play our part once again as another page in football history is being written," says Luca Brunelli, executive director of the company that collaborates permanently with Uefa and Fifa, reaching something like 180 countries. An SME with a global vision, with a turnover of 1.2 million and 13 employees. "The relationship with Hublot makes us deeply proud because it goes beyond the single event and confirms the appreciation for our products that guarantee precision, efficiency, durability and ease of use in any condition. The rest of us, from the point of view of fans, can look forward to this European football championship with more confidence: however it goes Spalletti's national team, there will be someone on the pitch to represent Italy right to the end. For all 51 matches of Euro 2024.