Euronics Italia: turnover for 2025 remains stable at 250 million
The group’s total revenue stands at 2 billion. Diego Crisafulli appointed as the new chairman
by Enrico Netti
Euronics, a chain of shops specialising in consumer electronics, is expected to report broadly stable results in 2025. The total retail turnover of the ten member companies exceeded two billion euros excluding VAT, whilst Euronics Italia, the company that holds and manages the rights to use the Euronics brand, to which the member business groups belong, recorded revenues of over 250 million with a pre-tax profit in excess of 330 thousand euros. The shareholders’ meeting also appointed the new board of directors: Diego Crisafulli is chairman, flanked by vice-chairpersons Elena Vipiana and Raffaele La Torre.
“For Euronics, 2025 was a year of consolidation and strengthening of its market position,” said Massimiliano Iovino, managing director of Euronics Italia. “In a constantly changing landscape, we have continued to invest in service development, omnichannel innovation and the quality of our relationships with people, with the aim of making technology increasingly accessible, practical and relevant to our customers’ everyday lives.” The market share stands at just under 24 per cent, whilst the group currently operates 258 directly-owned stores under the Euronics, Comet and Sme brands, as well as 164 affiliated outlets, making a total of 423 stores employing over 7,200 staff. Last year, a further 16 shops were opened, creating 183 new jobs, and the development of the omnichannel strategy continued, focusing on the integration of physical and digital channels and value-added services.
“In 2026, the aim will be to continue the brand’s path of growth and innovation, further strengthening our relationship with customers and highlighting the contribution of our network of business partners, which remains the group’s true strength,” emphasises Crisafulli. This year, the group will continue to invest in the Ronics project, the AI-powered personal shopper, to which further AI-based customer support services will be added in the near future. In 2025, the online shop recorded an 11% increase in sales, whilst the Click&Collect service accounted for 27% of sales as a result of the omnichannel approach. The ‘Ship from store’ project is expanding (products bought online are dispatched to the customer from a nearby store – ed.), a strategy that significantly reduces delivery times, meeting customers’ expectations for efficiency and speed.
