Sport & business

European Championships in Rome, an investment for Italian athletics

The continental championship, from 7 to 12 June, enabled several facilities to be upgraded and with a budget of 24 million, break even will be achieved

by Marco Bellinazzo

Europei di atletica, la marciatrice spagnola perde il bronzo per un soffio

3' min read

3' min read

The European Athletics Championships in Rome will award 147 medals in six days of competition, from 7 to 12 June. This is a crucial appointment in the sporting calendar, a month and a half before the Paris Olympics. It is no coincidence that the top Italian athletes, from Marcel Jacobs to Gianmarco Tamberi, and European stars such as Armand Duplantis and Jakob Ingebrigtsen are among the 1,600 participants. The organisation of the continental championships, exactly fifty years after the last edition hosted in the capital, has made it possible to strengthen, also in terms of infrastructure, the new course of Italian athletics, in excellent shape since the splendours of Toky0 2021 with five gold medals and expected to achieve outstanding results.

Europei di atletica, la marciatrice spagnola perde il bronzo per un soffio

Redevelopment Interventions

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The modernisation process primarily concerned the Olympic and Marble Stadium tracks, both of which were built by the Italian company Mondo, a leader in the global market for sports flooring and equipment and also 'owner' of the track for the forthcoming Paris Games. Other upgrades concerned the statues and grandstands of the Stadio dei Marmi, as well as other training areas such as the Farnesina stadium and the 'Paolo Rosi' stadium.

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In particular, a Sportflex Super XTM 720 track has been installed in the Stadio de Marmi, which will be used as a training and warm-up area. The track is characterised by a peat-grey colour indicated by the Superintendency of Cultural Heritage. In fact, the Superintendence opted for the same colour used in 1931 when the stadium was built.

The profit and loss account

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The total budget for the European Championships was approximately 24 million. Managing the organisation, together with the European Athletics, was the EuroRoma 2024 Foundation, in which the Department of Sport of the Presidency of the Council, the Lazio Region, the Municipality of Rome, Sport and Health, CONI and Fidal participated. The stakeholders' contribution to the Foundation amounted to almost 13 million, for a budget that in the end will close at a break-even point.

The Roman matches will then be broadcast by more than 30 international broadcasters, while in Italy Rai and Sky Sport have purchased the rights. At the moment, an estimated 80,000 tickets have been sold. A figure destined to grow in the coming days.

Event Partners

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In recent months, 35 partners have joined in supporting the event. In addition to the Foundation's institutional stakeholders (Department for Sport of the Presidency of the Council of Ministers, Lazio Region, Roma Capitale, CONI, Sport and Health and FIDAL), the event is supported by the National Partners, Ministry of Foreign Affairs and International Cooperation, Ministry of Tourism and Italian Trade Agency-ICE (Agency for the promotion abroad and the internationalisation of Italian companies).

Rome 2024 is also supported by first-class sponsors, starting with the official partners of European Athletics: Official Partners Spar, Euroins, Le Gruyère, Toyo Tires, Würth MODYF, Preferred Suppliers Conica and Polanik and Broadcaster Partner EBU\Eurovision.

Thanks to the collaboration with DAO, the event's Marketing Advisor, the EuroRoma 2024 Foundation has further strengthened its sponsorship structure with Official Partners Unicredit, Fastweb and Frecciarossa. The other official partners are: Uliveto, Toyota, Net Integrators, Karhu, Humangest, Vivaticket, Coffeecell and XMetaReal, Acea, Aeroporti di Roma and Algida.

Participation

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"The European Championships return to Rome after 50 years in a more beautiful Olympic Stadium and with the renovated Stadio dei Marmi. We are all very excited. This event is on the level of an Olympics and the best of Europe is here in Rome these days. The athletes are our heritage, following in their footsteps many young people are growing up,' emphasised the president of Fidal and the EuroRoma 2024 Foundation, Stefano Mei.

More than 1600 athletes from 48 European federations will be present in Rome to compete for the 147 medals that will be awarded in 24 different specialities. The competition is divided into a total of 11 sessions, 5 in the morning and 6 in the evening, for 6 consecutive days of competitions, which will be attended by some 8,300 accredited people, including 168 judges, almost 1,000 volunteers and 700 media operators.

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