Exclusivity and driving pleasure: a new, fully electric chapter begins
The new generation Macan says goodbye to internal combustion engines and is available in two battery-only variants. A true Porsche that is beautiful to drive.
7' min read
7' min read
Cap D'Antibes (France)
Macan act two: a new all-electric chapter. A sustainable choice and, above all, a performance one, given that we are still talking about a Porsche. And the one from Zuffenhausen is certainly not a brand you choose or desire for its green qualities or to reduce its carbon footprint. That's why there are different brands: you buy a Tesla and that's it. Porsche's values are quite different: performance, ownership value, exclusivity, personalisation and above all driving pleasure and emotions.
All goals met by the new Macan Electric which excels in many parameters and, like its sister Taycan, removes the word boredom from the electric car vocabulary. A car, then, to be taken blindfolded? Not really, because although it is an impeccable product with true sports car dynamics, despite the size and mass of a battery-powered SUV weighing over 2.5 tonnes, it must prove itself capable of withstanding the test of market acceptance and residual value. This is a fundamental parameter, especially for a model aimed at the fleet market, and in this sector, the absence of a thermal version (the old piston version is in phase out) risks being penalising, given the bad air that is blowing about electric cars. Porsche's marketing will have to prove that it is up to a momentous challenge to ensure that the new model is able to win over the German brand's enthusiast audience. Not least because Macan even has to prove that it has its own technical recognisability that distinguishes it from its cousin Audi Q6 e-tron.
And the 'Porsche Fanboys' on social networks, at the moment, seem to us to be less than enthusiastic and in many cases critical. And it is also a question of culture and knowledge of the electric car, whose detractors, even long-time Porsche fans, know little about and denigrate so much. But let's get back to talking about the electric Macan: a model that has been a long time coming but was well worth the wait because it exhibits a series of high-level innovations, starting with the PPE, Premium Platform Electric platform that it debuts on. This is an architecture dedicated to the Volkswagen group's high-end e-cars such as the new Audi Q6 e-tron, unveiled in a world premiere at Milan Design Week. Among other things, PPE, an architecture on which the Volkswagen group has invested considerable resources, is intrinsically connected with innovative software, the long and troubled development of which led to the 'tears and blood' restructuring of the Cariad division. In short, the new electrosuv, heir to Porsche's best-selling model, was due to appear two years ago, but the development of the PPE platform together with Audi and the digital platforms proved to be longer and more complex than expected.
Porsche Macan, style and dimensions








