Expo Osaka. Growing participation in the activities of the Italian Pavilion

In four months there were 457 events: 124 economic, 233 cultural and 100 B2B. With an acceleration in the last month: in the period 13 July-13 August, in fact, 91 events were organised, 24% of the total. The most recent official numbers give the measure of the activism of the Italian Pavilion, which has respected its original vocation, that of being "a strategic outpost for the diplomacy of growth," as the organisation emphasises. To highlight, then, the significant increase in the last month (+30%) in the number of representatives of Italian, Japanese and foreign companies involved in business events: from 13 April to 13 July there had been 3,100, on 13 August the total reached 4,055. Data, emphasise the managers, that "must be read in continuity with the success of the Italian mission called to follow up the Italy-Japan Action Plan 2024-2027". Within the Pavilion, investments worth 336 million were signed. In addition, 12 agreements and memorandums of understanding were signed between universities, research centres, chambers of commerce and civil society organisations. There were 233 cultural events involving over 4,200 participants in the auditorium alone. The balance grows if one considers the 140 shows in the theatre and the large events organised in external locations. Sport, which was already represented inside the structure with the Olympic and Paralympic torches, with the Milan Cortina Foundation, saw activities by the Italian National Olympic Committee (CONI) and the Musumeci Greco Arms Academy on the Piazza Italia in front of the Pavilion. With a focus on technology and culture, the metaverse of the Italian Pavilion was launched, which recorded 160,000 hits in less than a month. The Commissioner General emphasises the distinctive features of the mission as follows: "In an increasingly digitalised and conformed world, Italy focuses on originality, creativity and know-how, showing a manufacturing country like Japan all its strength and industrial quality". The success of the public can be seen in the strong press and social media response that the initiatives of the Italian Pavilion are receiving. As of August 13, there are more than 36 million total views of content on social media, a +20% compared to the figure for the quarter April 13-July 13. More than 9 thousand press releases, divided between print, online and TV media, both Italian and Japanese and international. Numbers that are consistent with the many surveys conducted by specialised media: the latest was the Nikkei Trendy, which defined the Italian Pavilion as the "most desired". More than 600 journalists were involved in the Pavilion's activities since April, including those accredited to the events and those who visited the Italian Pavilion for editorial coverage, for an average of 5 newspapers per day. The Italian Pavilion is also among the most popular and visited by institutional and economic delegations. In the first four months, there were 390 guided visits to the various official delegations. A number that the organisation highlights as "very positive", and that marks an increase of 88% compared to the data of the first quarter (from 13 April to 13 July the visiting delegations had been 207).

A report in Italian and English is available at the bottom of the page.