Objects of Desire

Extreme personalisation: more technology, more comfort and bespoke luxury

The Mercedes-Maybach S-Class has been revamped with new digital systems, electrified engines and great attention to detail, from colours to materials and finishes.

La Mercedes-Maybach Classe S. Mercedes-Benz AG

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Mercedes-Maybach has unveiled the latest update to the S-Class – the most significant in the model’s history – with the aim of redefining the standards of luxury on the road. The car introduces the Mb.Os operating system for the first time on a Maybach model, combined with the fourth generation of the Mbux system, and incorporates solutions designed to enhance comfort, safety and the quality of the in-car experience.

A more elegant design and a private lounge-style interior

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The new Maybach S-Class stands out for its more commanding appearance, featuring a redesigned grille, new lighting elements and exclusive details such as the bespoke finishes on the headlamps and the forged alloy wheels with the Mercedes star always aligned. The interior has also been significantly updated, with premium materials, new finishes and advanced ambient lighting that enhance the sense of comfort and refinement. For the first time, a leather-free interior configuration is also available, featuring high-quality alternative materials that retain the elegance and craftsmanship typical of the brand. 

More technology and electrified powertrains

The launch of Mb.Os brings new digital features to the Mercedes-Maybach S-Class, including a virtual assistant based on generative artificial intelligence, over-the-air software updates and advanced driver-assistance systems. This makes the car’s electronic controls more intuitive and personalised.

The powertrain range comprises six- and eight-cylinder engines featuring mild-hybrid technology, designed to combine smooth performance with efficiency. In some markets, the V12 – a symbol of the Maybach tradition – remains available. The intelligent air suspension further enhances comfort, particularly for rear passengers. 

Unlimited customisation with Manufaktur

The new Mercedes-Maybach S-Class expands the range of configuration options thanks to the Manufaktur and Manufaktur Made to Measure personalisation programmes, which allow customers to choose from a wide range of bespoke colour combinations, materials and finishes. Every car can become a unique model thanks to a step-by-step personalisation process, right through to production at the Mercedes plant in Sindelfingen, where technology and craftsmanship come together to create the most exclusive models in the range.

 

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