Fashion according to Daniela Gregis, inseparable from respect for people and materials

'The person comes before the garment': these are not the words of a philosopher but of a designer (and entrepreneur), Daniela Gregis, who from Bergamo has made a name for herself throughout the world thanks to her carefully selected distribution in multi-brand boutiques.

Rather than defining her as a rare case, we should say that she is unique: from her headquarters in Bergamo Alta, with her daughter Marta at her side and a sort of 'extended family' made up of collaborators and employees, she designs and creates collections of women's clothing and accessories that are ready-to-wear because of the use that can be made of them, but haute couture because of their nature. "We love every yarn and fabric from which we start so much that every time we almost regret using it to transform it into a dress, jumper, bag, skirt or scarf,' says Daniela Gregis. 'The collections are born out of this love for natural raw materials and we believe that the only way to respect them, treating them with the delicacy they deserve, is to use artisanal techniques. Then, of course, there is an idea of style, mine and Marta's and the people who work with us. And it is certainly a precise idea, but it cannot disregard, I repeat, respect for yarns, fabrics and manual work'.

The venue for the Milan fashion show of the autumn-winter 2026-27 collection could only be as unique as the brand: Daniela Gregis chose the Oratory of Passion, in the Basilica of Sant'Ambrogio complex. "The weather was favourable and we were able to accommodate people both inside and outside. On the floor, we placed small stones, some coloured, that recall the name of the collection, Briciole,' adds Daniela Gregis.

The atmosphere was fairytale-like, with lots of Gretels (and a couple of Hansels) taking a few steps less than a metre away from the guests, who for once were not stunned - as is the case with any other parade - by lights and music. Long live Daniela Gregis and her stubbornly - and happily - going in the opposite direction.