Economics and finance

Creative directors: following Piccioli’s departure, Martine Rose joins Balenciaga

The Roman designer’s tenure at the Kering Group’s fashion house lasted a year and a half; he is being replaced by the British-Jamaican designer: the first woman in the brand’s 109-year history. Gabriele Colangelo is leaving Giada, a brand owned by the Chinese group Redstone Haute Couture, which he had been at the helm of for 16 years

Pierpaolo Piccioli al termine della sfilata PE 2026 di Balenciaga

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

The exodus of creative directors continues: Pierpaolo Piccioli is leaving Balenciaga just over a year after his appointment, whilst Colangelo and Giada are parting ways after a decade-long collaboration.

The two cases, however, are quite different. The Balenciaga affair is taking place within Kering, where Luca De Meo is imposing a managerial style that is not always in line with the creative vision of the creative director. In recent days, Anthony Vaccarello has stepped down as head of Saint Laurent after 10 years, and Sean McGirr has left his role at Alexander McQueen after three.

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Colangelo’s minimalist approach to Giada’s work, on the other hand, was developed with sensitivity over a long period, revealing convincing nuances and variations. In both cases, however, the creative journey seemed to have run its course.

Valentino, Piccioli "Ha consegnato al mondo sogni e bellezza"

Piccioli, like Colangelo, have said everything there is to say. To Piccioli, this may sound absurd, but if one looks closely at the context in which he found himself operating, it will appear unclear right from the start. The combination of Piccioli’s vibrant purism and Demna’s cynical expressionism – those trainers that brought the fashion house so much profit, and which no one would have dreamt of removing from the range – was perhaps not the best plan for renewal, and unfortunately this has become apparent.

Piccioli’s fine touch seemed uncertain: too stubbornly tied to his Valentino days, too constrained to truly soar. However, the designer alone should not be blamed for this failure. If fashion houses now operate as a collective, with the CEO as the true figurehead, then the responsibility is shared. It is a pity, because Piccioli’s artistry deserves a place where it can flourish once more, perhaps without the recent and rather unnecessary attempts at eclecticism.

Martine Rose, born in 1980, a British-Jamaican designer who founded her own menswear brand in 2007, will take the helm of the Kering Group’s fashion house. A former finalist for the ANDAM and LVMH Prizes (the world’s most prestigious awards for young designers), she was also a guest designer at Pitti Uomo in 2023. Rose had previously served as a consultant for Balenciaga’s menswear line when Demna was in charge of creative direction, and she is the first woman to lead the fashion house in its 109-year history.

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