Federica Tosi designs the contemporary woman

The digital strategy is central: the company actively invests in social, with Instagram as the guiding platform for communication and community.

Two collections per year and two capsules that dialogue with the main ones. A strategy designed not to 'fill' the shops, but to offer a coherent and sustainable product.

"I design garments for real life. The main collection has about 100 total look garments,' Federica explains, 'followed by targeted capsules: for spring-summer, for example, a selection of swimwear and beachwear concentrated in a few functional pieces. Production is zero km and much attention is paid to materials. A decisive step in the growth of the brand has been the partnership with the manufacturers of Carpi, a district of excellence of Made in Italy. "The current collection is the fourth made with them: a model that allows direct control, less waste, higher quality, short supply chain and attention to sustainability," he emphasises. Research into materials - knitwear, leather, technical or fine fabrics - is central. The collections follow trends, but aim at garments destined to remain in wardrobes and to dialogue season after season, with a view to versatility and durability. "The brand's most recognisable garment is the blazer, often part of suits constructed with a distinctive fit, enhanced by stitched pleats that make the silhouette immediately recognisable," explains the interviewee. "Each collection then introduces a particular piece: for the last autumn-winter it was the bomber jacket, while next spring-summer will bring on stage soft colours, new organza and lace work, and many elegant transparencies.

The company, which operates with the support of the Industria 62 group, now has a style office consisting of four people and several external consultants. The brand has a turnover of around 3 million euros, with a clear goal of international expansion.