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Ferragnez game over: it's break-up between Chiara Ferragni and Fedez

The rapper leaves home. The influencer allegedly did not like her husband's lack of support after Pandoro. More than the end of a love, the end of an era

by Francesco Prisco

Chiara Ferragni, indagata per truffa aggravata anche per bambola Trudi e uova di Pasqua

3' min read

3' min read

Now it's time to break up the term Ferragnez, a magic word endorsed even by the Treccani that has glittered over our grey existences for over five years: Fedez and Chiara Ferragni have broken up. Dagospia, an authority on bursting couples (see the previous Totti-Ilary), wrote it, and it is confirmed by many: the rapper left home last Sunday. Since last year's Sanremo, in which the influencer co-hosted, the relationship between the couple would no longer be the same, but Ferragni had postponed any decision to be close to her husband struggling with health problems.

When she found herself in trouble, for the well-known Pandoro Balocco affair, Fedez would not have been as generous, accusing her that her legal problems had negatively affected her business. On the contrary: the musician's political statements would have made the influencer's position even more uncomfortable. Meanwhile, today sees the launch of the 3 March episode of Che tempo che fa, where Ferragni will confess to Fabio Fazio.

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If you are indifferent to the fate of the two, change the article. In fact: change the country, because you can bet you'll be hearing a lot about it from here on in. Italy is a bit like that: ever since it embraced the Republic, it has built its own Royal Family with the material it had at its disposal: Rossellini and Ingrid Bergman, Celentano and Claudia Mori, Al Bano and Romina, Totti and Ilary, Ferragni and Fedez, in fact. Where the transition from the first to the last couple says a lot about the country we wanted to be when we embraced the Republic and what we have become.

While waiting for further details on their separation, it is already time to reflect on what they have represented together. Husband and wife, the rapper and the fashion blogger, to be taken individually or taken together, like Voltaren and Muscoril, in the combination specially named Ferragnez: the most beautiful couple in influencer marketing, a beautiful story that is already yesterday's history.

He is a judge on the X Factor, author of the anthem of the 5 Star Movement, testimonial for the liberalisation of copyright (except rejoining Siae and becoming its testimonial seven years later), champion of the LGBT+ cause, "no property" and yet shareholder of various companies. She is the only influencer capable of confirming or overturning your corporate reputation, goddess of Fashion Weeks, collector of boardroom seats (often left empty), testimonial of euro 8 water bottles a piece as well as of the Uffizi Museum and a thousand thousand other things. Together, always in the front row: for Amazonia and for pecunia.

But everything changes very quickly in what Guy Debord called the society of the spectacle. In 2020, they were the organic intellectuals of contemporary Italy. Two who made themselves, on social media and/or in the recording studio. Two who are forgiven for everything, even a few wasteful late-night parties in a rented supermarket. Two examples to follow: they create jobs, they donate beds to hospitals grappling with the Covid emergency, they are called upon by Prime Minister Conte to make young people aware of viruses and the like.

A kind of third way between John & Yoko and the Kardashians that reaches its climax at Sanremo 2023, when Ferragni co-hosts thinking herself free while Fedez in the stalls at the Ariston offers the right and something else to Rosa Chemical. Apriti cielo: political controversy to no end, because at Palazzo Chigi in the meantime Meloni had arrived and with Giorgia the Ferragnez had never been taken. So it happened that Ferragni tripped over the Balocco pandoro. From that precise moment on, the narrative around the most beautiful couple in influencer marketing has reached the antipodes, with a corollary of investor companies that are now almost racing to get away from any affiliation with the brand.

More than the end of a love, we are at the end of an era. Off to thoughtful discussions about the fate of children, exposed to social marketing campaigns from an early age, and their respective assets. This will be talked about for a long time. So long that who knows if we will still have time to talk about the Ferragni enquiries.

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