Ferrari and Hp together for a dream computer
When Maranello meets technology, the HP Scuderia Ferrari collector's laptop PC is born. Produced in only 4,999 numbered examples, it offers high-end hardware and design.
by Danilo Loda
Flavio Manzoni, Ferrari's Chief Design Officer, and Stacy Wolff, HP's Senior Vice President of Design and Sustainability, unveiled the new HP Limited Edition Scuderia Ferrari AI PC just as the Monaco Grand Prix was taking place. We are talking about two design heavyweights, both former winners of the Chicago Athenaeum's American Prize for Design.
Formula One aficionados know: when Ferrari gets involved, it gets serious. This time it does it together with HP, which from 2024 is the main sponsor of the Scuderia. The result? A limited edition laptop, meaning only 4,999 numbered examples worldwide. And they didn't just take any computer already produced by HP and simply stick a Prancing Horse sticker on it; the design work here took two years, with the two teams working side by side to bring lines, details and Ferrari spirit into the product.
The Ferrari touch is there, strong but refined, and it works better than many other co-labs seen lately. The chassis comes from a solid aluminium block, sandblasted with zirconium for a matt finish, and dyed in the unmistakable Rosso Magma. Underneath, HP has dared: carbon fibre mixed with Gorilla Glass. The palm rest is smooth glass, and the haptic touchpad is hidden beneath the surface - you only spot it when you turn on a thin line of light. What is most surprising is the cooling system, visible through more than 2,000 microperforations and air intakes inspired by the Ferrari hypercar F76. It looks just like the exposed engine compartment of a supercar: beautiful and functional. The keyboard is no joke either, with RGB lighting that starts in dedicated sequences when you turn it on, charge it or put it on standby, not to mention the official wallpapers already included.
Inside the casing is high-end hardware: 14-inch Tandem Oled+ touchscreen in 3K, Intel Core Ultra X7 358H processor, up to 64GB RAM and Intel Arc B390 graphics. There is not only power here, but also advanced artificial intelligence that reaches up to 180 TOPS, interesting numbers for those who create content or develop software and apps. And then, luxury, which is never lacking when it comes to Ferrari: a case handmade by Poltrona Frau, using the same leather as the Ferrari interior. For professionals, there is also security with Wolf Security by HP.
Such an object is clearly priced for collectors. The Scuderia Ferrari AI PC will be available from 12 June on HP.com at a price of 6,100 euros. The good news for European and Italian fans: Italia has been officially included among the very few selected countries (along with France, Germany, Spain, the United Kingdom, the United States, Australia and Japan) in which it will be possible to grab one of these 4,999 examples.
