Ferrari, CEO Vigna defends the first electric Luce: 'Disruptive and innovative car'
After criticism over design and price, the CEO explains the choices made for the electric car and defends the Rossa's strategy
"Luce is a disruptive car, an innovative car: it is clear that it puts someone in trouble". The CEO of Ferrari, Benedetto Vigna, chooses the Motor Valley Fest in Modena to defend and support the launch of the new Ferrari Luce electric model. At the first public outing after the presentation of the Cavallino's first electric car, received with much criticism, especially on the design and the price tag, Ferrari's CEO rejects the perplexities and claims a "scientific" approach to the new car.
'The Ferrari Luce has been liked by historical and new customers. There is a strong interest, we will give the order numbers in the next conference call,' Vigna explained. The next call with analysts will take place in August when the accounts for the first six months of 2026 are presented. "Light has nothing to do with the electric cars you have seen made by other players: making performance is trivial but what is difficult is to make performance match people's perception," he continued, "A person who is used to seeing traditional stuff may say "What is this?" but then people ask for information and place orders, both customers and new people. "If you see it you understand that it is not copied by the Chinese, it has nothing to do with other players' electric cars," Vigna explained.
On the subject of price, the CEO of the Maranello company noted that 'Innovation must be made to pay. It has always been a principle of mine. If you don't make it pay, you do three wrongs: to the people who work in the company, to all the people in the supply chain, and to the technology itself'.
On industrial strategy, the message was one of multi-energy continuity. 'Perhaps this excessive presence of Luce has made some people realise' that Ferrari is going 'only on electrics', while 'we will continue to make all motorisations', stressed the Ferrari ceo. "This year we will be in production with a Testarossa that is hybrid, a Amalfi that is turbo thermal, a Purosangue that is 12-cylinder aspirated, an electric and something else that will come out, we will make three more this year."
On the stock market, the Ferrari share is gaining 1.4%.
