Ferrari, the F80 debuts in anticipation of the Prancing Horse's first electric car

From the most powerful road car ever produced to the first 100% electric car built. The two-year period 2024/2025 will mark an important page in the history of Ferrari, protagonist of the most prosperous period since it was founded in 1947 by Enzo Ferrari. Because after record deliveries in 2023 with 13,663 cars, a turnover of 5.97 billion and an order book dreamt of by every sales director, the Cavallino brand is preparing for new records. The first come from the recent F80, heir to the iconic F40, F50 and LaFerrari models and capable of unleashing an impressive 1,200 horsepower thanks to the V6 plug-in hybrid engine combined with a new chassis and aerodynamics designed to make it the fastest Ferrari road car ever. Another record comes in the price: 3.6 million euros for a limited production run of 799 units. That translates into €2.876 billion in sales in the two-year period 2025/2026 (when all the cars will be delivered) just by calculating the list price alone. A figure that will most likely rise to around 3.2 billion euros thanks to accessories and customisation. A sum that does not take into account the spider version of the F80, not yet confirmed but expected in 2025 in around 300 examples, but above all the debut of the electric Ferrari ready to be unveiled by the end of the year. And if everything that has come out of Maranello to date has been signed by Flavio Manzoni and his team, with the Cavallino's first electric car we will also see the hand of Jony Ive. Personally desired by John Elkann, Ive is the stylistic father of the Apple revolution, which he joined in 1992, signing products such as the Ipod, iPhone, iPad and Apple Watch. A curriculum vitae that confirms that the electric Ferrari will be something truly unprecedented, starting with the sound, which by the admission of CEO Benedetto Vigna will be on a par with the thermal models.

Everything perfect, then, on the horizon for Ferrari? Almost. Because there is one aspect that should not be underestimated, and that is the satisfaction of its customers; especially those in Europe, who are increasingly seeing extended delivery times on certain models such as the Purosangue. Unquestionable success, but linked to an often divisive commercial strategy, which at the same time has led to over two years of waiting for historic customers, speculation on 'second-hand' models with prices double the list price and over 700 examples of 296 and SF90 on sale in Europe alone. Because to own a new Ferrari, you don't just buy one.

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