Ferrari Luce, this is what the Cavallino's electric car is called. Unveiled interior (similar to an Apple Watch)

Ferrari Luce. That is the name of the first electric car produced in Maranello. The Maranello manufacturer unveiled its name and interior in San Francisco. The name also inaugurates a new naming logic, a sign of a range extension that aims to combine sporting heritage and technological transformations. The presentation of the interior marks the second stage of the project, following the technological preview shown in the Maranello e-building in October 2025. The third stage, with the unveiling of the exterior, is scheduled to take place in Italia in May 2026. In the meantime, Ferrari will focus on the on-board experience and the direct relationship between driver and car, considered the true hallmark of the new electric platform.

The work was developed in collaboration with LoveFrom, a creative collective founded in San Francisco by Sir Jony Ive (Apple's historic designer) and Marc Newson, who was involved in the project from the earliest stages. The choice of the Californian city, the world epicentre of technological design, underlines Ferrari's desire to enter into dialogue with new languages and skills, while keeping the values of craftsmanship and performance intact. Subsequently, in the development phase LoveFrom worked with the Ferrari Style Centre headed by Flavio Manzoni, elaborating the concept while respecting its original intent and ensuring that every solution was in line with Ferrari's functional targets, architectural constraints and homologation requirements for a mass-produced road sports car.

The interior of the Ferrari Luce combines past and future, with an essential and uncluttered volume with physical controls and digital displays coexisting in a coherent system. Buttons, levers and mechanical switches remain the protagonists, in contrast to the spread of large touchscreens in the world of electric cars, to maintain a direct relationship with the driver. The three-spoke steering wheel reinterprets the Nardi classic from the 1950s and 1960s. Made of recycled aluminium and lightened by around 400 grams compared to Ferrari standards, it integrates analogue control modules inspired by Formula 1, developed through a long series of tests with test drivers. Even the starting sequence is novel: the high-strength glass key, equipped with an E-Ink display, changes colour on insertion and activates a luminous choreography of the control panel and instrument cluster. A nice idea that sounds more like a nerd gadget than a Ferrarista.