Ferrari: change at the top of the marketing department. Enrico Galliera steps down; former BMW executive Massimiliano di Silvestre takes over

Massimiliano di Silvestre (formerly of BMW Italia) is to become Ferrari’s new Chief Marketing & Commercial Officer with effect from 1 July 2026. In his new role, Di Silvestre will join Ferrari’s Leadership Team, reporting directly to Chief Executive Officer Benedetto Vigna. Massimiliano Di Silvestre will succeed Enrico Galliera, who has led Ferrari’s Marketing & Commercial Department for over sixteen years. As stated in a press release from the Maranello-based company, “Enrico’s decision to embark on a new phase of his professional career had been discussed with the company for some time”.

Massimiliano di Silvestre has announced his intention to step down as chairman of BMW Italia in mid-May, just ahead of the launch of the much-discussed electric car Ferrari Luce and, with a bit of conspiracy theorising, one might even speculate that this very car – whose characteristics are so at odds with the brand’s DNA – may have caused a rift between Ferrari and its sales director.

“I would like to thank Enrico for the extraordinary contribution he has made to Ferrari throughout his long career. With passion and expertise, he has made a significant contribution to the company’s growth and to strengthening the Ferrari brand worldwide. The whole of Ferrari is grateful to him, and I wish him all the best for the future,” said Benedetto Vigna.

“I am delighted to welcome Massimiliano to Ferrari. His international experience and leadership will make an important contribution to guiding the company through its next phase of growth,” added Benedetto Vigna.

Massimiliano Di Silvestre served as Chairman and CEO of BMW Group Italia, one of the group’s key markets globally. Throughout his career, he has gained significant experience in managing complex organisations, commercial development and business transformation across various international markets.