Ferrero invests 60 million in France for Nutella Biscuits and Nutella plants
The Alba-based group has invested 210 million over the last five years to strengthen its industrial and logistical capacities beyond the Alps. where it has been present for more than 60 years
In Nieppe, France, a unique European production centre for Nutella biscuits, the chocolate caskets that have become an iconic product of the Ferrero group, will be set up. This is foreseen in the investment plan presented at the Choose France summit - an event aimed at promoting the economic attractiveness of the transalpine country for international investors - by Ferrero France.
Nieppe, in Hauts-de-France, is a plant owned by Biscuits Delacre, a subsidiary of Ferrero France: the Nutella biscuits production centre will receive 30 million investment, part of a larger 60 million package.
The other thirty million investments will be focused on the Villers-Ecalles plant in Normandy, world leader in Nutella production with a 26% global share. Here, interventions will focus in particular on the modernisation and industrial transformation of the plant (EUR 15 million) and the development of a new professional packaging line for Nutella 3 kg size (another EUR 15 million). The investment plan also includes the completion of the construction of the two logistics warehouses in Cleon and Barentin.
In France - where it has been present for more than 60 years - the Alba-based group has invested EUR 210 million over the last five years to strengthen its industrial and logistical capacities, modernise its plants and support the growth of its iconic brands. The company currently employs 1,400 people in the country and has created 11,300 jobs (indirect and induced).
"For many years, France has played a central role in Ferrero's industrial and logistical strategy in Europe," said Mauro de Felip, CEO Ferrero France.
The latest investment also received the 'blessing' of President Macron, who thanked him on Linkedin.
