Ferrero launches 5 products, Nutella crêpe, Rocher bars and Kinder crispy are born
The presentation of the new lines during the Innovation day - After the acquisition of Eat Natural and Fulfil, Ferrero consolidates its presence in the world of bars
It starts with the Frozen bakery segment, passing through the chocolate bars, the chocolate biscuit to land on the bars and ending with the new Kinder Crispy, which promises to become a great classic. Ferrero is launching, on the Group's first Innovation Day, five new products developed by combining the industrial know-how of the Alba giant with the new skills acquired over the years, thanks to the acquisition campaign launched ten years ago.
The Nutella® brand adds a new line to the frozen bakery segment where there are already muffins and croissants; it is Nutella crêpe, the result of an industrial partnership initiated by the Group. In the segment of protein and fruit and cereal bars, a new segment after biscuits and ice cream which Ferrero decided to enter after the deal on Eat Natural and Fullfield, Eat Natural fruit slice was presented, a line of soft bars with very few ingredients - only two for the peanut and hazelnut proposals
The novelties also involve the Kinder® brand with the Kinder Duo biscuits, which joins the Kinderini and Nutella Biscuits, with the aim of expanding the offer in the segment of biscuits suitable for snacking. Also under the Kinder umbrella, Ferrero presents the new Kinder crispy, which promises to become a new classic in the Ferrero snack family.
Lastly, for Ferrero Rocher, the Group has decided to flank the historical chocolates with a line of dark chocolate bars for more informal consumption occasions. "In Italy, innovation is moving along two lines, shared with the Group: the strengthening of our leadership in the core business, characterised by iconic brands and loved by our consumers, and the expansion into new segments, also with new brands," is the comment of Fabrizio Gavelli, president and CEO of Ferrero Commerciale Italia.
The new product line is already present in some cases in other markets of the Group and represents Ferrero's ambition to become the number one consumer packaged goods company, ranging from healthy to indulgence, from biscuits to snacks. Today, the Italian market, which is worth around 1.5 billion, is the third largest after the United States and Germany, with six active plants in Italy, including the Alba plant where Ferrero produces 24 million Ferrero Rocher per day on three production lines.
