Film sets that become tourist attractions: grants of up to 400,000 euros on the way

In English it’s called jet setting , in Italia film tourism: this is the trend of travelling inspired by films and TV series. According to Expedia Group’s annual survey, known as the “Unpack” report, nearly one in five travellers globally has booked a trip to a destination after seeing it in a TV series or film.

A trend that has been seen in Italy with The Odyssey by Christopher Nolan, which hit cinemas in July 2026 (to date, it has grossed $1.788 billion worldwide) and was also filmed in Italy: initial estimates suggest that Favignana a potential influx of tourists capable of generating around 287 million dollars over the next three years and, in a long-term projection, over 500 million dollars in total revenue.

According to Jfc Tourism & Management, film and TV-related tourism generates around 600 million euros a year in Italy, with 1.3 million overnight stays directly linked to audiovisual productions and over 11 million daily visits to locations made recognisable by the big and small screen.

The Ministry of Tourism (in collaboration with Enit spa) is seeking to promote this trend through the project “Che spettacolo l’Italia! What a movie Italia is!”, an initiative aimed at transforming film and television sets into tourist destinations through the allocation of public funding.

For the production of cinema-quality audiovisual content, known as ‘tourism films’, lasting between 5 and 10 minutes, to be distributed alongside TV series and cinema films, producers may receive funding of up to 400,000 euros.
In these films, the lead actors, alongside supporting actors and the director, will tell the audience about the filming locations and the most significant scenes they have just seen. The inclusion of the tourism film at the end of the screening will be announced in the opening credits of the main film with the statement: ‘This film promotes the development of Italian tourism’.