Findomestic, 2024 ends with 24% net profit growth

Strong growth figures for Findomestic. The Bnp Paribas Group bank specialising in consumer credit closed 2024 with €10 billion in new production (+8.3% compared to 2023) and a net profit of €122 million, up 23.7%. Numbers that consolidate the institution's leadership, with a market share of 18% and a stock of loans exceeding 22 billion euros, confirming the good performance of the consumer credit market.

In an economic environment still marked by uncertainties, the bank confirmed its operational solidity without relenting: costs remained stable (EUR 434m, +0.3%), while the cost of risk fell to 1.9%, down on the previous year. Credit lines dedicated to business partners also drove the result, reaching EUR 1.2 billion (+15%).

But it is on the digitalisation front that the bank led by Marco Tarantola is playing one of its most ambitious games. More than 30 per cent of web loans are now disbursed entirely online, confirming a drive towards technological transition that relies in particular on the new app. At the same time, physical proximity is not diminished. The network has 325 agencies, 20,000 business partners and 15,000 affiliated bank counters. In the crowded consumer credit scene - where all the large commercial banks want to maintain a presence on a par with the specialised operators - Findomestic thus confirms its inclination towards a hybrid model, which sees the development of the digital channel alongside the physical one.

A presence, the physical one, which according to Marco Tarantola, Findomestic's general manager, represents a strategic asset: 'Collaboration with the main realities of specialised distribution and mobility not only amplifies and enriches our skills, but also allows us to respond effectively to customers' needs. Each alliance is created to offer increasingly complete solutions and to guarantee the best purchasing experience everywhere,' Tarantola explains.

On the banking side, 2024 saw an acceleration in direct deposits: 134,000 new accounts opened (+27.4% compared to 2023), 40% of which from new customers. Total deposits now exceed one billion euros, driven by the success of the new Deposit Account (580 million, +72%). Also strengthening the offer is a new credit card, with no fixed costs and the possibility of instalments via app. "For 2025," Tarantola emphasises, "we want to support families with transparent financial solutions and banking instruments integrated with their real needs.