Fiorucci, Milan's homage with an exhibition at the Triennale
On display is a retrospective exhibition that tells how the vision of this multifaceted creative artist gave a revolutionary push to fashion and gave Lombardy's capital city a primacy in international creativity
2' min read
2' min read
With jeans for everyone and above all the shop in Piazza San Babila, which made history and changed the approach to shopping, he subverted the rules of fashion, becoming a great protagonist. The exhibition opening today, 6 November 2024, at the Milan Triennale, where it will remain on display until 16 March 2025, is dedicated to Elio Fiorucci.
Curated by Judith Clark with an installation project by Fabio Cherstich, it is the largest and richest collection of works and documents ever dedicated to the Milanese creative, who passed away in 2015 at the age of eighty, who is recounted in his multidimensionality: artist, cool hunter, entrepreneur with Fiorucci, a brand founded in 1967.
"We wanted to fill, right here, where the Fiorucci phenomenon was born and exploded, the void of a formidable amnesia," said Stefano Boeri, president of the Triennale, "Milan, thanks to Fiorucci, has in fact been for at least two decades one of the magnets of the most advanced ideas of international youth culture and the cradle of the most fertile and daring contaminations not only between fashion, design, visual art and advertising, but also between culture and commerce. By invading the dark Milan of the 1970s with colours and shapes and then exporting his chromatic comet to the world, Elio Fiorucci gave his city the gift of a record in international creativity'.
The retrospective - which showcases numerous products, works of art and architecture, and documents from the Fiorucci personal archive - includes research developed by academics and collaborators that recount how the creative artist's vision revolutionised Italian and global fashion and marketing. An important role, also in terms of the exhibition design, is played by Elio Fiorucci's voice - rendered through hitherto unpublished recordings - which retraces some personal moments and is set in dialogue with the voices of other protagonists of the designer's history, creating a narrative that is interwoven with the brand's story.
