Trade fairs

Fondazione Fiera Milano invests in events, culture and training

President Giovanni Bozzetti takes stock of ongoing projects one year after taking office

 (Imagoeconomica)

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

President Giovanni Bozzetti takes stock of his first year at the helm of Fondazione Fiera Milano, beginning with a number of key concepts that encapsulate the vision he is pursuing: dialogue with the local community; the future – of the trade fair sector and the city of Milan; support for ‘Made in Italy’; culture and education.

“We have launched a very significant 2026–28 investment plan, involving an investment of 127 million, which has now risen to over 150 as we have increased our investment, with the addition of the Fiera Ice Arena and a number of improvements to the Live Dome and Fiera Milano Lab projects,” said Bozzetti, who also provided an update on the timelines for the construction sites currently underway.

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Ice Arena and Live Dome

From October, Milan will once again have its own ice hockey venue, when the Italian league matches get under way at the Ice Arena at the Rho Exhibition Centre: “We will have a venue capable of accommodating up to 4,000 spectators, and today the management agreement was signed before a notary with a company in which we will hold a 25 per cent stake,” said Bozzetti.

The first events at the Live Dome are set to begin in the spring of 2027, marking Milan and Lombardy’s entry into the circuit of major singing and music events, not only in summer but also in winter. The venue, which will be able to accommodate up to 45,000 people, will be built in the pavilions of the Milan Exhibition Centre in Rho, where the speed skating events were held during the Olympic Games. “It will be Europe’s largest venue for events – particularly music events – in terms of capacity,” said Bozetti, “and will also be operational in winter, meaning incidents such as the one that recently occurred at La Maura – where a violent hailstorm interrupted a concert – can be avoided.”

Construction sites currently underway

Another major construction project is the new RAI production centre in Milan, where work is ‘right on schedule’, according to the president of Fondazione Fiera Milano. The building is due to be handed over in October 2028, after which Rai will need to carry out further work on the interior to ensure it is ready by early 2029.

The president of Fondazione Fiera Milano went on to explain that efforts to enhance the assets are continuing, including through improvements to the exhibition centres. “We are completing the hotel on Viale Scarampo and have begun construction of the hotel that will be built in the services centre at the Rho exhibition centre,” he explained. “We have enhanced the international appeal of the exhibition centres through a series of international missions. We are therefore also making a whole series of investments to drive growth for Fiera Milano and the local area.”

On the trade fair front, Bozzetti spoke about the ongoing collaboration with other leading Italian trade fair organisers to take the most successful events abroad and, more generally, to promote Italian SMEs.

Culture and education

Finally, there is culture: on 4 September, Minister Gianmarco Mazzi will present a new cultural platform and app that will bring together Milan’s cultural offerings.

As regards training, Fondazione Fiera Milano already runs an Academy offering two postgraduate courses designed to prepare managerial professionals for careers in the tourism and events industry. “Next year we will be adding another one, in collaboration with the Catholic University, for professionals who are already working and wish to gain further experience,” said Bozzetti, noting that “training new professionals is very important”.

Finally, a long-cherished dream: “To open a ‘Made in Italy’ museum in Milan,” he concluded.

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