Dietary supplements, between awareness and false myths

In Italy, food supplements are now part of everyday life. Vitamins, mineral salts, probiotics and supplements for immune function, these are the supplements most offered and sold by companies that generate more than 4 billion euros in sales in our country. According to a recent survey conducted by Integratori & Salute - the association representing the sector within Unione Italiana Food - more than 30 million Italians make habitual use of them. Specifically, more than 7 out of 10 Italians (73%) have taken at least one supplement in the last year. Of these, 40% chose only one type of product, while 33% combined two or more. The most frequent users are women and adults between 35 and 54 years of age. This trend is accompanied by increased awareness: more and more people are taking care of themselves and seeking a healthier lifestyle. Awareness is also growing: according to research by Future Concept Lab, a research and strategic consulting institute, almost 8 out of 10 Italians (77.7%) have a correct idea of what supplements really are. Many people consider them a valid support to fill small deficiencies, take care of their well-being and complete a diet that is not always balanced. Yet, some uncertainty persists: 35.5 per cent still believe that they have drug-like effects. A figure that clearly shows how much clarity is still needed and helps people to use them consciously.

What are supplements

Supplements are not drugs, they cannot replace a healthy, balanced diet and they can be purchased without a prescription. Yet it is precisely on these aspects that there is still some confusion. This is where doctors and pharmacists become key figures: they are the main points of reference for those who buy these products. 48.4% of Italians rely on the doctor's advice, 36.3% on that of the pharmacist. To help clarify the situation, Integrators & Salute has put together a decalogue designed precisely to distinguish truth from false myths. Some key points? Supplements are not a substitute for a balanced diet, but they can be useful at specific times in life - such as during pregnancy, with advancing age or during periods of intense physical activity. It is always important to read the label well, respect the recommended doses and, above all, do not improvise: even if they are readily available, they should be used with common sense.

Integration yes, but conscious

With an ageing population, fast-paced life and often unbalanced eating habits, it can become more difficult to give our organism everything it needs. And it is precisely in these situations that supplements, increasingly supported by scientific studies validating their effectiveness, can prove to be a valuable ally. "All these aspects of modern life increase the need for specific nutrients. However, it is essential that the consumer is able to choose between the various supplements, which are not all the same,' explains Franca Marangoni, Head of Research at the Nutrition Foundation of Italy. 'Quality, safety, bioavailability and dosage are crucial. It is important to be able to read labels and choose reliable products. We also know that a balanced diet can help maintain cognitive health, thanks to nutrients such as magnesium, iron, B vitamins and Omega 3. Supplementation becomes especially useful in the elderly, who are often deficient. And today we are also looking with interest at the role of the microbiota and so-called psychobiotics, probiotics that can positively influence mental well-being'.