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Food waste, 7 billion euro worth of food ends up in the rubbish in Italia

 Marina Lohrbach - stock.adobe.com

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

The wasted food chain is worth over 13 billion. And of this, 7 billion 363 million in Italian homes alone. Significant figures that photograph the annual cost of food waste in Italia. The numbers are those of the Report 'The Case Italia 2026' by the Waste Watcher International Observatory, released on 3 February, on the occasion of the 13th National Day for the Prevention of Food Waste. An up-to-date photograph that, while showing signs of improvement, highlights how the phenomenon continues to represent an economic, as well as an environmental and social, critical issue.

26 kg of food is wasted per capita per year

Household food waste is decreasing: 554 grams per capita per week, or about 26 kilograms per year, a drop of 63.9 grams compared to the previous year. This progress testifies to a growing awareness on the part of Italian families, but is not enough to reverse the trend. The overall value of food surpluses dispersed along the supply chain - from production to consumption - remains high, fuelling inefficiencies that weigh not only on family budgets but on the entire economic system.

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Baby boomers and Gen X are the most wasteful

Despite the reduction in the amount of food wasted, compared to the 2025 survey, each day the per capita share is 79.14 grams. Numbers that keep Italia above the EU average. Baby boomers, those born between 1946 and 1964, are the most careful, with an average weekly per capita waste of 352 grams. Less virtuous are the families of generation Z, which includes those born between 1997 and 2012, positioned at 799 grams of average weekly waste per capita. Slightly better are the millennials, born between 1980 and 1994, with 750 grams per week per capita, and those of generation X (between 1968 and 1980) with 478 grams per week per capita.

Less waste in the North and in families with children

Awareness of food waste is growing, with 94% of Italians sensitive to the issue. Wasting is lowest in the North (516 grams per week, -7%) and slightly more in the South (591.2 grams per week, +7%), slightly more in the Centre (570.8 grams per week, +3%). Families with children waste less (-10%) and municipalities with up to 30 thousand inhabitants (-8%). Looking at food, fresh fruit is at the top, with 22.2 grams per week, followed by fresh vegetables (20.6 grams) and fresh bread (19.6 grams). Younger people pay less attention to expiry dates of products than boomers, who are also much more efficient in terms of organising purchases and managing food.

The effects on climate and consumption of natural resources

On a macroeconomic level, food waste also has indirect costs: waste management, climate-impacting emissions, consumption of natural resources. Every kilogram of food thrown away implies, in fact, an inefficient use of water, energy and soil. It is here that the issue becomes intertwined with sustainability policies and European ecological transition goals, imposing a paradigm shift that goes beyond the linear 'produce-consume-destroy' logic.

Digitisation and individual choices as good practice

Good practices are not lacking. From the digitalisation of supply chains to the spread of anti-waste apps, and initiatives to recover and redistribute surpluses, the Italia system is on the move. However, the role of individual behaviour remains central: planning purchases, proper food storage, attention to expiry dates. It is on this terrain that a decisive part of the challenge of the future is played out.

ReNest, an experiential pathway to a more sustainable food system

Awareness-raising initiatives capable of involving the general public are part of this context. Among these is ReNest, the project promoted by Nestlé scheduled in Milan from 12 to 24 May 2026 in the CityLife district. An experiential journey that focuses on the concept of 'no waste' and circular economy, taking visitors on a journey through food, the environment and innovation. Through installations, workshops and moments of discussion, ReNest aims to translate the great themes of sustainability into everyday choices, helping to build a more conscious and responsible food culture. A concrete step towards reducing food waste that Italia can no longer afford.

Nestlé's 'no waste' projects

Reducing food waste also through concrete actions. Nestlé's commitment to sustainability takes the form of several initiatives. "Nescafé From Waste to Taste", for example, has made it possible to recover coffee bean grounds from hotels in order to create the material with which to make customised cups from high-quality thermoplastic materials. A perfect example of circular economy. Like 'Live-Haze', an experimental project in which the Nestlé Group in Italia is a partner. The aim is to valorise various agro-industrial wastes, including hazelnut cuticles, by using them as ingredients for the production of animal feed. To date, more than 6 tonnes of hazelnut cuticles have already been collected and used for animal feed.

Valorising surpluses, the stories of Baci and Nescafé

Avoiding food waste as a mission. From the intuition of Luisa Spagnoli, an innovative entrepreneur, came Luisa chocolate, the Perugina fondant. Back in 1922, Luisa realised that the chocolate and hazelnut chips that were not being used in the company became waste to be thrown away at the end of the day. Here was the idea to invent a chocolate that would later become the famous Bacio Perugina. A few years later, in 1929, Louis Dapples, Chairman of the Board of Nestlé, received a special assignment from Brazil. To deal with the surplus of coffee in the country, Nestlé was asked to come up with a product that utilised the amount of surplus coffee beans that had been harvested, with the intention of avoiding waste. Thus Nescafé was born. From surpluses come the most brilliant ideas: when nothing is wasted, everything can become innovation.

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