Foodex, the positive experience of participating companies

It is a positive balance that was drawn by the representatives of the Sardinian companies that took part in Foodex Japan at the beginning of March. "The presence at the fair served us both to consolidate a market, the Japanese one, that we have been approaching for a few years and helped us to promote our products also on new channels, such as those of Japanese restaurants and supermarkets, and to discover new opportunities that we did not know about,' commented the Cherchi company from Alghero. 'The interest was very positive and 99% of the people we met were high quality operators, moreover, we also found a good presence from operators from other Asian countries, such as Korea, China, Taiwan and Hong Kong for example

Also looking positively on the initiative, 'useful for consolidating existing relationships and activating others,' is Caterina Giola of Tenute Soletta. 'We had the opportunity not only to consolidate existing business relationships, but also to initiate new and promising relationships with international partners,' she says. 'The coordinated presence and the quality of the organisation contributed significantly to enhancing the excellence of our territory. We are convinced that initiatives like this represent an important lever for the promotion and development of Sardinian companies in foreign markets, and we hope to participate in similar activities in the future. Especially at this time of economic uncertainty'. The representatives of the Carloforte Tonnare Piam are also on the same wavelength. It is no coincidence that the representatives are talking about negotiations, and not only with Japan. The products of Cantina du Entu will also be on display in Tokyo.

"The Sardinia Terroirs network has arrived in Japan with its baggage of flavours and knowledge: it is an exciting opportunity that gives wings to a sector that can act as a flywheel and ambassador of all the beauty of our Sardinia," says Piero Cella, president of Sardinia Terroirs, a recently established network of companies that brings together nine wineries with the objective of making Sardinia's incredible biodiversity known to the world. "Nine companies for nine terroirs that have expressed the true essence of the island, thanks also to the support of the authorities and the Department of Agriculture. The strength of the team, knowledge, and competence allowed us to tell a country like Japan, which has great respect for the culture of wine, about a Mediterranean island capable of giving identity and pleasure through famous vines such as Vermentino and Cannonau, but also through more original and indigenous varieties such as Cagnulari, Semidano, and Bovale. Also looking positively on the experience in Tokyo were the representatives of Panificio Bulloni. 'The fair allowed us to consolidate our presence in the Japanese market, enhancing identity products such as Carasatu bread, and to strengthen business relations already started in other Asian markets, particularly South Korea and China'. Looking at the Japanese market with interest, and also suggesting a few more moments for the future, are the representatives of Blue marlin. For Rita Virdis, from Lait in Ittiri, 'participation in the Sardinia collective at Foodex Japan 2026 ended with very positive results in terms of visibility, business contacts, and promotion of the territory. Not only: 'The stand was visited by Japanese importers, distributors, buyers from the large-scale retail trade (GDO) and Ho.Re.Ca. channel operators, profiles of high commercial value for the start of structured import and distribution relations.