Football, cycling and charity: Wilier Triestina partners with PSG and Zwift for We Ride Paris
The historic Venetian bicycle brand is taking part in an initiative organised by the Parisian football team and the cyclists of Team Groupama-FDJ United to combine unique virtual cycling experiences for charitable causes
Cycling along the Champs-Élysées in Paris on an exclusive edition Wilier Triestina Filante model, virtually on the Zwift platform, as well as a unique group ride experience inside the Parc des Princes, the home of Paris Saint-Germain, or the chance to put yourself to the test alongside the professional cyclists of Team Groupama-FDJ United, again on Zwift.
These are all exclusive experiences offered as part of We Ride Paris, the new initiative promoted by reigning European champions Paris Saint-Germain, in partnership with Groupama-FDJ United, which is also sponsored by Wilier Triestina, the historic brand from Rossano Veneto celebrating its 120th anniversary this year. The project brings together the football, cycling and fitness communities around a sporting challenge with a strong charitable focus, in support of PSG For Communities and the Xana Foundation.
From 17 August to 13 September, participants will be able to take part in the We Ride Paris challenge on the Zwift platform, riding a 16.4-kilometre circuit along Paris’s iconic Champs-Élysées, customised with the initiative’s official graphics, on an exclusive We Ride Paris edition Filante SLRID2, available for the duration of the challenge. Throughout the campaign, a number of group rides will also be organised on Zwift, offering participants the opportunity to cycle together and share the experience with the professionals from Team Groupama-FDJ United.
To celebrate this collaboration, Wilier Triestina has produced five exclusive, customised Filante SLRID2 bikes featuring the official We Ride Paris livery, based on the visual identity created by the artist Edgar Plans. The five bicycles from the historic Venetian brand, together with five customised Zwift Bikes, will be auctioned by Paris Saint-Germain. The proceeds will be donated in full to PSG For Communities, via the Paris Saint-Germain Endowment Fund, and to the Xana Foundation, in support of their respective charitable initiatives.
Wilier Triestina, a historic Italian bicycle brand still owned by the Gastaldello family, emphasises that it is “proud to contribute to an international project that demonstrates how cycling can become a means of sharing, inclusion and solidarity”. The We Ride Paris initiative aims to bring together different communities through a shared passion for the sport and reflects the values of the Rossano Veneto-based company’s ‘Culture of Speed’, seeking to combine performance, innovation and design.
