Made in Italy

Footwear, exports and turnover continue to fall. Luxury retains, Italian purchases decrease

Changes in consumption and logistics flows weigh on the figures. All districts and product types are declining. And for more than 8'% of companies, recovery will only come in 2025

by Fashion Editor

4' min read

4' min read

A difficult first quarter for the Italian footwear industry: both exports (-9.7% in value and -10.3% in pairs) and turnover (-10.1%) are down. This scenario emerges from the latest report by Centro Studi Confindustria Moda for Assocalzaturifici, which also highlights a downturn in purchases by Italian families (-1.6% in quantity and -0.7% in expenditure).

Filed 2023 with a substantial hold in turnover, 14.58 billion euros, (+0.6% over 2022) and in exports, although with volumes already suffering," explains Giovanna Ceolini, president of Assocalzaturifici, "at the start of 2024, the slowdown that began in the second half of last year has continued for the footwear industry, which has now become even more marked, with a strong reduction in orders and production activity (the ISTAT index of industrial production in the first three months shows -20.5%). The customary survey conducted in May among our associates showed a drop in turnover for 68% of the sample, with a non-negligible portion of associates (18%) reporting a contraction of even more than -20%. Moreover, the sentiment of entrepreneurs does not show confidence: only 11% trust in an improvement in the economic trend in the second quarter, which is expected by the interviewees to close with a drop in turnover of around -7.4% in April-June 2023. More than 80% expect a turnaround at the earliest by 2025'.

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The report shows that, as far as exports are concerned (to which 85% of domestic production is destined), 51.9 million pairs were sold in the first quarter of 2024 (6 million fewer than in the same months last year), worth 3.17 billion euro. After a January at +1.4% in terms of value, in February the drop was 6.2% to -20% in March, a percentage concerning both value and pairs sold.

The analysis by product type shows declines, both in quantity and value, for all sectors. In particular, that of footwear with leather uppers, first in importance with a 65% incidence on foreign sales in value, shows -8.6% in volume with -7% in value on the first 3 months of 2023.

Among the destinations, as in 2023, the EU markets show less unfavourable trends (-4.1% in value) than the non-EU markets (down by -15% overall). In the EU, France and Spain, despite falling in quantity, grew in value (+1.7% and +8.5% respectively in Q1 2023). France, whose figures also include the return flows of production carried out in Italy on behalf of third parties for transalpine luxury brands, confirmed its position as the top destination, both in terms of value and volume (down -4.3%). Exports to Germany fell by more than 10% and to Belgium by 20% in value (with a -37.6% drop in quantity).

Outside the borders of the European Union, what stands out first of all is the further halving (-53.4%, with -36.7% in volume) of direct flows to Switzerland, which has always been the traditional logistics-distribution hub of the fashion multinationals, and which has fallen to fourth place in terms of value destinations: a large part of the transit in the Swiss hubs has been replaced by shipments to the end markets.

The growth in exports in value to the Far East (+4.3%) and the Middle East (+14.1%) - where the presence of designer labels is traditionally stronger, the only macro-areas to experience an increase compared to 2023 - should also be read in the light of these dynamics. In the Far East, in particular, China (+10.8% in value and +17.8% in quantity) and Hong Kong (+26% in value and +4.9% in volume, but still far from the pre-Covid 2019 pairs) performed well. Japan held up (-0.9%, +3.1% in quantity), while South Korea recorded sharp declines (in the region of -30%).

In the Middle East, the Arab Emirates grew by 34.4% in value, although it lost 4.5% in volume. On the American continent, similar reductions in value affected both the United States (-8.8%) and Canada (-7.2%). For the United Kingdom -6.1% in value. With regard to the countries of the former Soviet bloc, there was a drop in sales in Russia (-22.4% in value and -17.8% in pairs), while Ukraine recovered in value (+21%), but against a drop of 11% in volume.

When reading these figures, however, distortions related to the possible discrepancy between the province/region of production and that of dispatch must be taken into account. In the first quarter, only Emilia-Romagna and Piedmont showed a positive trend. In both cases, however, both the +0.3% of the former (due to the exploit of Piacenza, which doubled its flows compared to January-March 2023, +100.7%) and the more sustained +23.9% of the latter (obtained thanks to the +57.2% of Novara and the +23.7% of Vercelli) are linked to the presence in the territory, as anticipated, of significant logistics settlements that ship goods produced elsewhere abroad.

In line with the national average was the drop in exports from Lombardy (-10.8% over the first 3 months of 2023), which leads the ranking by region ahead of Veneto (-14.8%, which alone covers as much as 40% of flows to France, down by -6.9% but still the first regional destination) and Tuscany (-19.7%, which recorded a -82% drop in flows to Switzerland). In fourth place was Marche (-8.9% overall, with -7.7% in Fermo, -5% in Macerata and a much heavier setback for Ascoli Piceno, which lost -21.7%). Puglia (seventh) and Campania (eighth) also showed decreases, but these were quite small (-5.9% and -2.9% respectively).

Finally, as regards business demographics, at the end of March the number of active companies in Italy fell to 3,490 (with a negative balance of 74 units, between industry and handicrafts, in comparison with December 2023, i.e. -2.1%), accompanied by a drop in the number of employees of -0.8%.

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