For Calligaris, exports go to the US and Japan

Calligaris continues to believe in the Salone del Mobile, and so for this 2026 has chosen to relaunch it: with an unprecedented and wider location in the corridors of the fair, a stage for the launch of about fifty new products in all the product segments currently handled by the Friuli-based company, ranging from tables to beds, from chairs to mirrors, from sofas to carpets. In this range, also a collaboration with Twinset, an expression of a confrontation with the fashion world that in 2025 had found a foothold in the Borbonese brand.

"I don't remember exactly how long we have been attending this event, but it's been a long time," smiling Managing Director Michele De Marchi tells us: "It's an important investment, ours; I don't know if it's the right choice or the wrong one, but we feel we have to support this institution that has given so much to the furniture sector, and we hope it will continue to do so.

The arc of the last few editions has traced a 'somewhat peculiar' parabola, explains De Marchi: 'We have noticed an outflow of participants from the Rho pavilions towards the city of Milan and this, to be honest, is somewhat regrettable'. It is a fact that triggers several reflections: 'It is likely that the way of communicating with customers has changed and that other ways of approaching them are preferred. B2B is no longer what it used to be and attentions are focused elsewhere; in parallel, we see an enormous interest in the Fuorisalone setting growing. Now, the question that arises is: can there be a Fuorisalone without the Salone? In our opinion, no; that is why, even though we benefit from a presence in the city thanks to our flagship store, we continue to invest in the fair".

Although Italia remains the company's reference market, the share of turnover deriving from foreign markets appears to be consolidated, standing at over 70% and consolidating an international vocation that rests on over 8,000 sales outlets distributed in one hundred countries: "Very important for us are the United States and Japan, where we have two structured branches," adds De Marchi. "We are trying to focus on the markets on which to focus, considering the unknown factors weighing on the geopolitical framework. We had planned a strategy in the Gulf countries, which we had already started at the beginning of the year; then things changed. Beyond this region, we believe that the US can continue to give us satisfaction'. In the meantime, the work continues uninterruptedly: "For the products, we start working on them as always immediately after the Show, so already in May we will start with the briefings for next year's collection," he concludes.