For Moroso growth in Asia. In Italia push on contract business

"The trend line for the next few years? A strong correlation between investments and revenues. To grow with customers and create business opportunities with a unique product on the market". Fabrizio Turchet, general manager of Moroso for less than a year, outlines the direction of the Tavagnacco (Udine) brand. And he does so starting from the pillars that have supported its business architecture in recent years, retail and contract, and on which the company continues to work.

"From the three-year period 2019-2021 to 2022-2024, an increase of almost 40 per cent in turnover was achieved. This is a significant figure, the result of many factors, starting with the commercial and product development investments that are the DNA of the company,' Turchet says. '2025,' he continues, 'was a year of double-digit growth: we will close with a consolidated figure of around 30 million euro. An important result considering that the market has not been very bright. And these first months of 2026 bear witness to that: there are difficulties that we all know about, but we will present ourselves strongly at Design Week'.

With regard to the markets Moroso covers, 'the Asia-Pacific region has seen significant growth, particularly in certain regions: China, Korea, Singapore, Malaysia and even Australia. The USA, apart from the tariffs issue, remains a reference country for future prospects. In Europe, the situation is patchy, with countries that are growing and others with difficulties, especially in the retail sector. Among those with a positive outlook are Italia, the United Kingdom, Germany, Austria and Switzerland. In Italia, in particular, the thrust is mainly on contract, with residential and naval projects'.

For Moroso, physical presence with retail outlets remains a crucial asset to strengthen its market position. Hence the presence of flagship shops in crucial areas: it has ten in China and is also present in Asia with monobrand outlets in Seoul in South Korea, Ho Chi Minh in Vietnam and other countries in the region. On the Australian market, the brand is making major investments together with its partner Mobilia: here it has opened showrooms in Melbourne and Sydney, in addition to the two in Perth. Among the most recent openings is the monobrand in Casablanca in partnership with Kettal.

For Design Week, Moroso will present its new products (with pieces by Patricia Urquiola, Front, Zanellato/Bortotto, Heimo Zobering, among others) in its Milan space on Via Pontaccio, with a special tribute to Nanda Vigo. While Galleria Antonio Colombo will host Geometriae, a project by Swedish designers Front, between art and design.