Forza10 grows with innovation and internationalisation

Food adapted to meet the specific needs of all owners of small dogs, which are the majority in Italy (about 56%, or more than 5 million), and a line dedicated to puppies and kittens with the aim of solving the problem of so many new owners: gastrointestinal disorders are the number one cause of access to the veterinary office.

Forza10, Italy's high-quality pet food brand specialising in food intolerances, celebrates its 30th anniversary in 2026 and does so by reinforcing its strategy based on scientific research for the development of increasingly advanced nutritional solutions and by focusing on internationalisation as a growth driver.

Exports currently account for 30% of the company's turnover, but the aim is to reach 37% in the next four years. Since 2021, the brand has been part of the international Nast Petfood group, an internationally active French company specialising in ultra-premium nutrition for dogs and cats. The recent acquisition of the Canadian FirstMate has strengthened the group's presence in the strategic North American region. In parallel, in Asia, new activities are being developed in China, while the presence is already consolidated in Japan, Korea and Taiwan.

While development is increasingly looking abroad, the roots remain firmly local. In Bagnoli di Sopra, in the province of Padua, the industrial and research centre produces around 15 thousand tonnes of products a year and carries out innovation and production for the 20 countries in which the group is present. At the Veneto site, historically dedicated to dry pet food, all wet food production has recently been started up, and major production investments are planned for 2026, with the introduction of new technologies and advanced machinery. Major projects include the activation of an innovative odour abatement system and the connection of the production site's second photovoltaic plant, confirming a strategy oriented towards sustainability and energy efficiency.i

"Celebrating 30 years also means remembering where we started: from a veterinary clinic, from clinical observation and from a pioneering intuition that changed standards: the value of single-protein nutrition and the use of surface fish and alternative animal proteins," comments Giorgio Massoni, general manager. "Today we remain faithful to the same nutritional philosophy and continue to invest in research to offer concrete answers to the needs of dogs and cats with food sensitivities, in Italia and increasingly abroad, and to the new requirements of veterinary medicine."