Diversity & inclusion

Ford takes a step back on Lgbtq+ inclusion policies

The car manufacturer is one of a small number of American companies that have succumbed to pressure from activist Robert Starbuck

by Mo.D.

2' min read

2' min read

First women and now gays. The squeeze on diversity investments continues and if the first wave was about gender equality, this second wave has targeted Lgbtq+ rights. The companies, which have decided to exit equality initiatives, are still the same. Four or five names close to the political area of the Republican candidate for the White House, Donald Trump.

The latest announcement was that Ford has decided to distance itself from the Human Rights Campaign organisation. The car company thus joins the small group of companies that are campaigning for the cancellation of diversity & inclusion policies, such as Harley-Davidson, Tractor Supply, Brown-Forman, Jack Daniel's and Molson Coors. Several have admitted to backing off from collaborations with the organisation after being attacked by social media activist Robby Starbuck.

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The attack on diversity

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Among Starbuck's other workhorses is the attack on the Human Rights Campaign and in particular its ranking on equality. But it is coupled with outbursts against companies that are committed to gender equality. The activist's argument is that the composition of companies' workforce should represent the composition (by gender, sexual orientation, ethnicity and so on) of their customers. Consequently, companies that are more 'masculine' in the imagination are particularly targeted.

The Ford case

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Ford's CEO, Jim Farley, recently stated in a staff memo that the automaker has been "a pioneer in providing opportunities to people around the world, of all races, genders and backgrounds". He also wrote that Ford had reviewed its policies, taking into account a 'changing external and legal environment related to political and social issues'.

The company, however, has now decided to stop supporting all surveys that classify workplaces, including those for veterans, people with disabilities and other groups, because of the time and effort required, a spokesperson explained.

HRC president Kelley Robinson commented on the decision, pointing out that Ford 'is signalling that inclusion and other core values are no longer a priority in the workplace'. Hrc stated that Ford's new position 'will hurt long-term business success, from employee retention to consumer decisions about how they spend their dollars'.

Corporate equality index

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Ford, Molson Coors and other companies therefore no longer intend to provide data for the Corporate Equality Index produced by the Hrc foundation. Last year, the index assessed more than 1,300 companies to help potential customers, employees and others estimate how friendly corporate policies are towards LGBT+ people. These include workforce policies that prohibit discrimination based on sexual orientation and gender identity; provide health insurance and other benefits that cover transition-related assistance for transgender participants.

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