Foreo winks at young consumers with a more affordable line

Swedish beauty tech company Foreo winks at the younger generation and launches a skincare line with a more affordable price tag: Foreo For EveryOne debuts exclusively in the DM drugstore channels - online and in-store - with a series of treatments and a skincare device from cleansing gel to refreshing gel moisturiser to hyaluronic acid serum to peptide lip treatment to peptide eye contour balm and invisible pimple patches. And finally, the Luna 4 play smart device that cleanses facial skin of make-up and impurities with T-Sonic pulsations.

"Our philosophy is simple: we create products that make people feel good. We believe that everyone deserves healthy and beautiful skin and we are committed to making that a reality. This launch is further proof of that commitment,' says Filip Sedić, founder and chief innovation officer of Foreo. 'This is an innovative proposition for our business partners: a curated selection of skincare and beauty technology products designed for a younger consumer who wants meaningful innovations with a playful spirit and real results. This collection makes advanced technology accessible to everyone, without ever losing the fun".