Formula Made in Italy: the Imola Grand Prix between tradition and future
From 16 to 18 May, the seventh Formula 1 Grand Prix of the season will take place at Imola. Heir to the old San Marino GP, it represents a meeting point for the Italian business world that revolves around motorsport
by Massimo Ruberti and Glenda Mecaj
6' min read
6' min read
After being dropped from the calendar in 2006, the Imola GP has been reborn from the ashes of a 2020 Formula 1 season decimated by the Covid-19 and Eurocentric by logistical necessity. The decision to race in the Italian Motor Valley, the nerve centre of Formula 1's very history, had been a sign that the richest Circus in the world (2024 revenue of $3.4 billion) needs to remain anchored to its past roots in order to maintain its appeal, as well as launching itself towards the disruptive future of cities such as Miami, Singapore and Las Vegas. However, having overcome the pandemic crisis, Imola is struggling to gain a place on the calendar and after Monza's renewal until 2031, no positive rumours have emerged about renewal beyond the current edition.
Is there a future for historic Grand Prix?
.Formula One is going through a period of growth, with strong penetration in the younger population and in countries that are emerging or that were not previously attracted to this racing format, such as the United States. The growth of interest on American soil was supported by Liberty Media with the introduction of two more US races (Miami and Las Vegas) in the annual programme, in addition to the more traditional Austin race at Circuits of the Americas (COTA). The two new cities chosen meet the objectives of an American company that wants to turn a sporting competition linked to the development of technique and the courage of drivers into glamorous events, and is doing so successfully. Events in which the starts are watched with a glass of champagne in hand, or not even watched at all, floating blissfully in a pool inside the circuit (see the last Miami Grand Prix, to be precise).
It is normal that a sport in which almost only luxury car manufacturers compete should end up attracting an elitist public. Italy, however, has always stood apart from this trend, with a passion for Formula 1 - and especially Ferrari - that transcends social fences. A great example of this are the TV share numbers from the years of Michael Schumacher's great successes, with an incredible 72.8% share for the Monza Grand Prix in 2000, won by the German driver himself. These numbers have decreased over time, due to the sporting difficulties of the Prancing Horse, but above all to the purchase of rights by Pay TV, which offer a very high quality product but demand a price that limits the popularity of the Formula 1 product.
Although passion for Formula 1 in Italy seems to be ignited by the likelihood of Ferrari's success, there is no denying the strong Italian component in the DNA of the world's premier motorsport competition. Here are a few examples of the importance of Italian companies in the technological development of Formula 1, to underline how the Italian passion for motorsport is to be valued and the presence of two Italian grands prix in a global championship is not an incongruity, but a testimony to the contribution our country has towards this sport.
Italian companies in Formula 1
.First of all, two of the ten teams are Italian: Scuderia Ferrari and Racing Bulls F1 Team (formerly Minardi, based in Faenza). Then, as is well known, the sole tyre supplier since 2011 is the Milan-based Pirelli, with a contract until at least 2027. Among the most important partner companies, Brembo certainly stands out. The Bergamo-based company designs and produces hydraulic equipment (calipers, pumps and by-wire units) and friction components (carbon discs and pads) for most of the single-seaters and supplies the braking systems to all the teams in the Circus. Of the ten Formula 1 teams, six rely on specialised Italian companies (Alpinestars, OMP and Sparco) for the fireproof and ultra-light suits of drivers and mechanics.


