From 1 euro houses to new start-ups: initiatives in the field to save small villages from depopulation
The ice was broken by the municipality of Ollolai in the Nuoro area, then there were the other initiatives scattered around Italy: from Emilia to Molise, from Tuscany to Puglia
by Davide Madeddu (Il Sole 24 Ore), Sarah Rost (Voxeurop, France), Guillermo Cid and Ana Somavilla (El Confidencial, Spain)
5' min read
5' min read
The first step was 1 euro houses. Then the reality show, and now the 'you don't like where you are, come to us' campaign. "Found' to relaunch Ollolai, the Nuoro village at risk of depopulation. Then, from Sardinia, the initiatives multiplied in the rest of Italy.
In Sardinia, to launch the challenge of houses sold at 1 euro to those ready to move or take up residence was the municipality of Ollolai led by lawyer Efisio Arbau. After the first step, which, as the promoters had remarked, 'registered hundreds of adhesions and several couples moved in', there was the Dutch reality show 'judged' by the inhabitants of the village with 'elections in the square', then with the participation in the reality show set up by a Dutch TV channel Rti7. A fact that had turned Ollolai into an open-air set.
The Ollolai Bridge USA
The latest initiative to enliven the town (of which Arnold Schwarznegger is an honorary citizen) was that of the current mayor Francesco Columbu, who in December, after the elections won by Trump, and 'the numerous declarations of those who announced that they wanted to leave', posted on the English-language site liveinollolai.com a message dedicated to foreigners. An appeal to leave non-European cities to choose a different life.
"Are you tired of global politics? Looking to embrace a more balanced lifestyle while securing new opportunities? - The mayor had written in the post - It's time to start building your European escape in the beautiful paradise of Sardinia'. Hence the invitation to go to Ollolai, Sardinia's Blue Zone where houses cost from 1 euro upwards. The result was thirty thousand enquiries from the USA in one day while the page was visited by 150 thousand people. However, this is not the only centre where initiatives are being carried out to revitalise the village. In Fluminimaggiore, in south-western Sardinia, the municipal administration, led at the time by journalist Marco Corrias, launched the Happy Village project six years ago, a community cooperative with the aim of transforming the village, which has a population of around 2,500, into a widespread residence for the elderly 'and not only', with houses and services. A way of creating a new economy and reversing the course of a former mining village facing depopulation.
In the village far from chaos
And then there are the stories, of those who have decided to leave the city for a slower dimension. This is the case of Marco and Simona, programmers who left Rome and decided to continue working 'at a distance' in a village in Sulcis. "We were looking for a slower dimension," they recount, "and we were fascinated by the idea of living in a small seaside village, continuing to do our work but far from the chaos of the city.

