Initiatives

From 1 euro houses to new start-ups: initiatives in the field to save small villages from depopulation

The ice was broken by the municipality of Ollolai in the Nuoro area, then there were the other initiatives scattered around Italy: from Emilia to Molise, from Tuscany to Puglia

by Davide Madeddu (Il Sole 24 Ore), Sarah Rost (Voxeurop, France), Guillermo Cid and Ana Somavilla (El Confidencial, Spain)

5' min read

5' min read

The first step was 1 euro houses. Then the reality show, and now the 'you don't like where you are, come to us' campaign. "Found' to relaunch Ollolai, the Nuoro village at risk of depopulation. Then, from Sardinia, the initiatives multiplied in the rest of Italy.

In Sardinia, to launch the challenge of houses sold at 1 euro to those ready to move or take up residence was the municipality of Ollolai led by lawyer Efisio Arbau. After the first step, which, as the promoters had remarked, 'registered hundreds of adhesions and several couples moved in', there was the Dutch reality show 'judged' by the inhabitants of the village with 'elections in the square', then with the participation in the reality show set up by a Dutch TV channel Rti7. A fact that had turned Ollolai into an open-air set.

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The Ollolai Bridge USA

The latest initiative to enliven the town (of which Arnold Schwarznegger is an honorary citizen) was that of the current mayor Francesco Columbu, who in December, after the elections won by Trump, and 'the numerous declarations of those who announced that they wanted to leave', posted on the English-language site liveinollolai.com a message dedicated to foreigners. An appeal to leave non-European cities to choose a different life.

"Are you tired of global politics? Looking to embrace a more balanced lifestyle while securing new opportunities? - The mayor had written in the post - It's time to start building your European escape in the beautiful paradise of Sardinia'. Hence the invitation to go to Ollolai, Sardinia's Blue Zone where houses cost from 1 euro upwards. The result was thirty thousand enquiries from the USA in one day while the page was visited by 150 thousand people. However, this is not the only centre where initiatives are being carried out to revitalise the village. In Fluminimaggiore, in south-western Sardinia, the municipal administration, led at the time by journalist Marco Corrias, launched the Happy Village project six years ago, a community cooperative with the aim of transforming the village, which has a population of around 2,500, into a widespread residence for the elderly 'and not only', with houses and services. A way of creating a new economy and reversing the course of a former mining village facing depopulation.

In the village far from chaos

And then there are the stories, of those who have decided to leave the city for a slower dimension. This is the case of Marco and Simona, programmers who left Rome and decided to continue working 'at a distance' in a village in Sulcis. "We were looking for a slower dimension," they recount, "and we were fascinated by the idea of living in a small seaside village, continuing to do our work but far from the chaos of the city.

The Region of Sardinia has decided to invest a lot of resources to enhance the villages and reverse this trend. It is no coincidence that EUR 360 million have been earmarked for the three-year period 2022-2025. An overall sum that provides non-repayable support for those who go to live in municipalities with less than 3 thousand inhabitants or for those who decide to open a business.

A bonus for every birth

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That's not all, since the Region itself recently approved a provision for the granting of contributions for each newborn, adopted or entrusted child in favour of families who reside or decide to transfer their residence to municipalities with a population of less than 5,000 inhabitants.The intervention programme provides, starting this year, for the transfer of resources to the municipalities in two tranches of equal amounts. The disbursement will take place after a check of the latest Istat data on the number of children residing in small towns as of 1 January 2025. 'We are relying heavily on this measure to stem the phenomenon of depopulation in the island's small towns,' says Armando Bartolazzi, Regional Councillor for Health. This is why we have decided to guarantee the maximum amount available for each eligible child up to the fifth year of age: we are talking about EUR 600 per month for the first child born up to the fourth year of age and EUR 400 for each subsequent child'.

In the race to save villages and small towns, start-ups have also sprung up, not least because, in the meantime, many habits have changed as a result of Covid.

From Basilicata to Apulia

The start-up Kino brings digital nomad communities to Basilicata. On the path to 'safeguarding villages', there are also municipalities that support new residents. This is the case of the municipality of Valforte, an Apulian village in the province of Foggia, where those who move to the village nestled in the Dauni mountains and open a business are granted a 5,000 euro non-repayable bonus. Similar initiatives are also registered in the small municipalities of Emilia Romagna, as well as in Tuscany and Molise, where an incentive of EUR 700 per month is provided on condition of moving to a municipality in the region with fewer than 2,000 inhabitants.

The Spain case: 'España vaciada' becomes political agenda

Spain is also facing the phenomenon of rural depopulation. More than 4,000 municipalities are at risk of desertification. After the Revuelta de la España vaciada protests in 2019, the issue came to the centre of the national agenda. A National Strategy against the demographic challenge has been approved, with measures ranging from tax incentives and bonuses for house renovation to subsidies for rural start-ups, incentivised jobs (such as shepherds or steeple keepers), to coworking networks and fibre to attract digital workers.

But not only that. In Spain, art has become a lever of regeneration. Projects such as 'Pueblos en ARTE' use artistic language to revitalise almost uninhabited villages. Workshops, artistic residences and cultural spaces have sprung up in forgotten places, becoming social presidia and engines of tourist and creative attraction. Networks of rural women artists such as MAR in the Monegros also organise festivals and workshops to give visibility to the women who live and create in inland areas.

France: the 'diagonal of emptiness' and the 'Villages du futur' plan

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In France, the worst affected areas are in the so-called 'diagonal of the void', a strip running from the north-east to the south-west of the country, including regions such as Burgundy, Hauts-de-France and the Massif Central. The problems? Declining public services, closure of local shops, difficult access to transport.

In 2024, the government passed the 'France Ruralité Revitalisation' law, part of the national plan for the revitalisation of inland areas. The package includes tax incentives for companies and freelancers, funds for environmental protection, and investments in rural public transport. The 'Villages du futur' project involves 2,458 municipalities that will receive technical and engineering support to modernise infrastructure and attract new residents.

Although the demographic results have yet to be verified, according to the mayors involved, the quality of life in French villages has improved significantly, making these areas more attractive.

*This article is part of the European collaborative journalism project "Pulse"

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