The ‘Dedicata a te’ card will be available from 4 November: 500 euros for food shopping
The payment is going to 1.1 million households identified by INPS and local councils as having an ISEE of less than 15,000 euros. A total of 2.7 billion has been allocated since the scheme was launched.
Key points
The ‘Carta dedicata a te 2026’ card will become operational from 4 November. Over one million households will have €500 loaded onto their cards (for existing cardholders; new applicants must collect their cards from post offices) to continue buying quality food products, the majority of which come from ‘Made in Italy’ supply chains.
It is possible to buy food products, excluding alcoholic drinks
The Card does, in fact, allow holders to purchase a wide range of food items, with the sole exception of alcoholic drinks. In earlier versions, it also included the option to make purchases. This option has been explicitly excluded for the years 2026 and 2027 following the Government’s numerous measures to tackle rising fuel prices.
Partnership between the Ministries of Agriculture and Labour
The charter is the result of a partnership involving the Ministries of the Economy, Labour and Social Policies, and Agriculture and Food Sovereignty. However, the INPS (which is responsible for the initial identification of eligible beneficiaries), ANCI, which tailors the scheme to local areas, and Federdistribuzione, which – having been approached by the Minister for Agriculture, Lollobrigida – has guaranteed an additional 15 per cent discount exclusively for cardholders.
Priority given to products from domestic food supply chains
Another important aspect is that linking the card to domestic food products has had a positive impact on ‘Made in Italy’ supply chains, with beneficial effects in terms of value creation and employment. Over time, around 90 per cent of the card’s beneficiaries have opted for ‘Made in Italy’ food products.
“From 4 November,” commented the Minister for Agriculture, Francesco Lollobrigida, “over 1 million households will receive 500 euros via the ‘Carta dedicata a te’ card, so that they can continue to buy quality products, the majority of which come from domestic supply chains.”
