Events

From the America's Cup 50 million impact on Cagliari

Estimate excluding image rights from the regattas that will be held in the Golfo degli Angeli from 21 to 24 May, opening the competition that will award the title in Naples in July 2027

by Davide Madeddu

28 April 2026

2' min read

Translated by AI

Versione italiana

2' min read

Translated by AI

Versione italiana

Between Luna rossa and the America's cup, Cagliari is playing the sailing card, in a match that has an immediate impact of 50 million euros plus image returns that become an investment for the future. It is the various estimates relating to high-level sailing that are of interest. One is that relating to the appointment with the America's Cup, which from 21 to 24 May will see the first race in the Golfo degli Angeli, in the stretch of water in front of the port of Cagliari, opening the competition that will award the title in Naples in July 2027.

"The America's Cup event will have an immediate economic impact of around 50 million euro," emphasises Franco Cuccureddu, Regional Councillor for Tourism. "Of course, this is only one part of a much more important plan that starts earlier and will also have an effect over time.

From the Region 7 million investments

In order to promote the America's Cup, the Region has invested 7 million euro, which, Cuccureddu emphasises, "will come back very quickly between VAT and Irpef", also because the event "involves a long preparation that requires a lot of investment and a subsequent phase. The so-called before and after. "To the preparation and set-up phase," he adds, "must then be added that of promotion. This also includes those who have decided to settle permanently in Cagliari and Sardinia'.

Team Luna Rossa: 140 live in Cagliari

Like the Luna Rossa team that has its base at Molo Ichnusa in Cagliari and sees about 140 people permanently living in the Sardinian capital. "We are talking about people who have taken up residence and live in Cagliari," Cuccureddu emphasises, "and who make an important contribution to the economy. Not only that, let's also think about the base and the activity that takes place right in the capital, without forgetting the image return that there is for the island'.

That is not all, because, as the Sardinian executive emphasises, there are also "the other activities and services that are being implemented precisely in anticipation of the important event". This includes the partnership that Luna Rossa s has signed with Fastweb in view of the 38th America s Cup to be held in Naples in 2027.

Agreement for 5G coverage

"As Technical Partner and Official Sponsor, Fastweb will set up a dedicated 5G coverage in the Gulf of Cagliari and in the Gulf of Naples area," Luna Rossa underline, "using 5G "slicing" technology, which allows to provide customised coverage and performance even in articulated operational contexts. This will allow the team at sea to transmit valuable information ashore in near real time: telemetry data during races and videos during training. The technology will ensure low latency and high transmission capacity for the entire area'.

The project will be implemented in the Gulf of Cagliari by May 2026, on the occasion of the first preliminary regatta; subsequently, before the summer, the network will also be implemented in the Gulf of Naples, the same area that will be used during the 38th edition of the America's Cup.