Exclusive Amarone from Aneri: the old rule of absence wins out
Magnums only in the best vintages and only for top events
2' min read
2' min read
Creating absence. He follows an old golden rule that is very much in vogue, especially among Bordeaux vignerons who, in this way, have succeeded over time in earning staggering prices for their labels, the Prosecco and Amarone collector Giancarlo Aneri.
Just as the Bordeaux producers divide up their supplies to importers in the various international markets, giving them fewer and fewer bottles to manage from year to year, so Giancarlo Aneri limits his Magnums of Amarone (produced only in the best vintages) exclusively for key events where heads of state and government leaders or international star system representatives gather around the table.
All while keeping strictly away from the mass market. 'The last major decision,' explains Giancarlo Aneri, 'was to withdraw my Amarone from the traditional market. Before you could find it on some famous online trading platforms now no more. Now only big gift agreements with large groups, then exclusive hotels and restaurants and direct sales through direct contact with the potential buyer'.
Aneri has an agreement with a leading international credit group that buys half the production of 18 thousand bottles each year to give to its Top customers. Also exclusive is the agreement with Msc Crociere, which presents Aneri Amarone on the wine list of its Premium restaurants. And a series of annual agreements are in force with leading Made in Italy groups that do not want to be mentioned. "On the other hand," adds Giancarlo Aneri, "how do you accredit as exclusive a product that can be found on popular sites, in the corner wine shop or even in the supermarket next door?
But this is only the top of the pyramid. Amarone is in fact Giancarlo Aneri's top product, a production that, overall, stands at around 600 thousand bottles a year: 18 thousand of Amarone, 40 thousand of Pinot Noir and Pinot Blanc from Trentino and, above all, Prosecco, around 540 thousand bottles divided between Conegliano and Valdobbiadene DOCG (350 thousand) and the rest Prosecco DOC.
