The anniversary

From inkwell to Bic: eighty years ago the biros changed the history of writing

On 29 October 1945, it was presented to the public for the first time in the United States. Today, the pen market is worth 21 billion dollars

by Massimo De Laurentiis

Uomo che firma un documento con una penna a sfera. (Wladimir Bulgar/Science Photo library / AGF)

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

There was a time, not too long ago, when school desks had an inkwell hole and students had to dip their pens into the ink all the time, taking care not to stain the paper or get their sleeves dirty.

On 29 October 1945, eighty years ago, the end of that era began. In a New York department store, the biros, a product destined to revolutionise writing, went on sale for the first time in the United States.

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The History of the Ballpoint Pen

The earliest examples of ballpoint pens date back to the 19th century, but these prototypes failed to gain widespread commercial acceptance. It was not until the 1940s that practical and reliable products similar to the pens we know today emerged.

The fact that we can take notes easily at any time today is largely due to László József Bíró, a Hungarian journalist and inventor who developed the first prototype of the modern biros in 1938.

Bíró - who still gives his name to the biros in many countries today - was frustrated by the inconvenience of fountain pens, which required frequent refills and often left smudges on the paper. So, together with his brother György, he devised a pen that combined a high-viscosity ink (such as that used in newspaper printing) with a small ball mounted on the tip that could make the colour flow evenly and controlled.

Having fled to Argentina to escape the persecution of Jews by the Nazis, the Bíró brothers filed a new patent in 1943. The following year, the British government realised the potential of this invention and acquired the licence to produce ballpoint pens in the UK. 30,000 were manufactured, used in aeronautics by pilots' navigators, as the biros was much more reliable than the fountain pen at high altitude.

In 1945, distribution began in Argentina under the name 'birome', the term by which the biros is still known in the country today. That same year, American entrepreneur Milton Reynolds discovered this product during a trip to Buenos Aires and introduced his version of the biros to the North American market, with the presentation in New York on 29 October.

Evolution and turnover

At the time, the pen was not a great success due to very high production costs, which resulted in a prohibitive price to the public: the model presented in New York cost $12.50, equivalent to more than $200 today.

For this reason, Bíró sold the patent to the naturalised French Italian entrepreneur Marcel Bich. It was he who created a practical and economical product, using less expensive materials and cutting costs by 90 per cent.

In 1950, the 'Bic Cristal', the iconic model of the company founded by Bich, was launched and immediately enjoyed global popularity, reaching 100 billion units sold in 2005. Today, Bic is the world's second largest producer of writing instruments with a market share of 9 per cent, and in 2024, sales of the stationery division grew by 0.7 per cent to EUR 814 million.

According to Global Market Insights, the global market for writing instruments was worth USD 17.4 billion in 2024 and will reach USD 31.3 billion in 2034. This growth is mainly driven by the increase in literacy, which increases the demand for writing instruments.

Last year, the pen segment dominated the market, generating sales of $12.1 billion, with ballpoint pens as the most popular product worldwide due to their convenience and reliability.

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