From Delhi to Milan, Diviana sets her sights on Europe

An investment of 50 million euro for the next two years. "We are here to build, innovate and establish ourselves as an important brand in European luxury furniture.

Kapil Chopra is the Indian entrepreneur who founded Diviana in New Dehli in 2009 with the aim of creating a world-class contemporary luxury furniture brand that proudly embodied the ethos of 'made in India'.

In just 15 years, Diviana has grown by tripling its production structure (currently 20 thousand square metres) and now has 900 employees worldwide, a turnover of around 15 million euros, and has announced an investment in Italy and Europe that will reach 50 million in the next two years. In fact, the company is ready to start the expansion phase on a global scale, starting from Europe and, specifically, from Milan, where on 21 November it inaugurated in the Quadrilatero della moda (in via Monte di Pietà), the first showroom outside India: 220 m2 designed by in which the new Sublime and Q Collection collections, both designed by Marco Corti, will be displayed.

"Milan is our first step, a courageous one, into the European market, laying the foundations for what is to come," Chopra explained to Il Sole 24 Ore. "It will be our launching pad, a declaration to the European design world that Diviana is here, with the vision to grow, innovate and leave a mark on the continent. This showroom is not just a commercial presence, but a statement of our commitment to the European luxury scene and we have every intention of expanding further, consolidating Diviana as a brand synonymous with the high-end". Milan will therefore be the brand's European hub: "Milan is more than a location: it is a symbol of global excellence in design, fashion and culture," adds the entrepreneur. "It embodies the spirit of elegance, craftsmanship and cutting-edge design that defines Diviana. Moreover, it is recognised worldwide as a trend-setting centre, particularly in fashion, design and culture, and is therefore the ideal place to present our range of unique products. We see this city not only as a market opportunity, but also as a place where we can grow together and contribute significantly to the metropolis' rich heritage of creativity and excellence.

The aim, however, is to expand even further, into Europe: 'We will focus on markets that share our luxury ethos and offer the opportunity to connect with customers who appreciate high design and craftsmanship: France, Germany, the UK and Spain, in particular, which have a strong tradition of luxury and design in line with our brand ethos.