From growth in size to a boost in productivity
Zavanella: “Growth is no longer an option but the fundamental prerequisite for tackling the enormous challenges facing businesses”
‘From digitalisation and sustainability to geopolitics and attracting talent, the challenges facing businesses today have become enormous and require significant resources. That is why growth is no longer an option but a clear necessity.’
The key issue raised by Gea’s chairman, Tito Zavanella, will be at the centre of today’s debate at Piazza Affari, during the annual Business Forum organised by the consultancy firm.
The starting point is, first and foremost, an analysis of statistical data on business productivity. Whilst the Italian average has historically been weak (64,000 euros of value added per employee), with results lower than those of the major continental economies and the European average itself, the picture changes when the data is broken down by company size. What holds us back is the category of firms with up to nine employees, where figures fall short of the benchmarks. However, as we move up the scale, the opposite picture emerges: Italia leads the way in terms of productivity when considering companies with over 50 employees and still outperforms Germany in the 10–49 employee bracket.
The key issue remains the relative weight of micro-enterprises, which is three times that of Germany in terms of value added generated and twice that in terms of the number of employees involved. If, therefore, the average size of Italian businesses were the same as in Germany, given the current situation, our average productivity would rise by 17 per cent, exceeding that of France, Germany and the EU average as a whole.
“The good news is that our larger businesses are absolutely excellent, and that the country’s problem lies in the balance between large and micro-enterprises. That is why we want to raise awareness amongst businesses about the importance of growth, which is essential for remaining competitive.”



